How to Evaluate a Web Design: 3 Tips for Non-Designers

by Guest Author on April 15, 2018

in Guest Posts


We all certainly know that a quality website design is beyond doubt a valuable investment for business. Every business today needs a website to spread in the digital market. Most of the small and medium businesses hover here and there to search for a good designer, because they do not know how to evaluate a website design. The real benefit of hiring a professional web designer is to boost your business online. A well designed website can help your business grow in this digital world and improve business at the same time.

There is a huge knowledge gap between web designers and clients when it comes to website design. Generally, web designers say HOWS and WHYS, but whether a client does not have a hardcore design background, if he or she does not know web design things, the client may face various problems with the designers while building the website. More or less this may be a disadvantage in the time both of them interact regarding the project. Here, in this blog post, we are about to discuss three tips for non-designers. With the help of these three tips you can enhance your project and improve your interaction with your web designer to effectively evaluate your design.

  • You should know your objectives
  • You should be specific
  • You should ask WHY

Continue reading to find out how……

1. Know Your Objectives

In the time you create your sitemap, thinking of what you wish your visitors to get out each page of your website will give you a strong foundation to evaluate the wireframes as well as design. Having a full proof objective that you refer back to would serve as a reliable guide for your on-going website management. So what are your objectives? Surely you want your conversion rates optimization efficiently. Here is what you get:

  • You get more clicks
  • You can increase shares
  • You can get more traffic and sales

But you need to dive deep than that, because you need to align your web design objectives with your business objectives. You need to streamline the ordering process and focus on creating an email list as well as loyal followings to create an immersive exploration.

2. Be Specific of your project

Whether your web designer does not have clear direction and understanding, you may lose each other in this designing fog. Here is the feedback that is not efficient and effective at the same time.

  • Web designing colors are not working for you
  • Mike a pop up
  • You wish to have something modern and clean
  • You see many whitespace
  • You may think the design is confusing

The reason is why this type of feedback is not effective is because there are various ways to interpreting the meaning. When you talk about style of your website design, CLEAN AND MODERN can be implemented to a wide number of projects. You may have come across many website designs, but not all are clean and modern, but have different style or aesthetics.

3. Ask Why

Your web designer does not expect you to understand the pros and cons of design, web usability as well as best practices, because these are designers’ job. You can ask your clients why and help them understand the designer approach. Here are the things that you can consider.

  • Button styles can attract as well as distract users
  • How images and other things can influence the page loading time, which directly
  • impact search engine optimization.

At length, it can be said that designers and non-designers approach would be different, but as an web expert, you should understand your clients and approach them accordingly, so that the design process can become more rewarding.

Guest article written by: Sunny Chawla is a Marketing Manager at AIS Technolabs. Web design and Development Company, helping global businesses to grow by Hiring Web Developers. He would love to share thoughts on Social Media Platforms Strategy, Game Applications Development etc.. For More: LinkedIn | Twitter

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Paul Towers April 17, 2018 at 01:46

Sometimes I think it is easy to look at a slick looking website and think that is “well design”.

It may look good to the eye but I also believe that good design requires an understanding of the objectives of the page and what you want your visitors to do.

As you point out good design also involves things like your CTA’s, button location, etc, because a good looking website might not meet the objectives of the business if it doesnt also nail these points.

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