For driving traffic to sites, you have to choose a professional and SEO friendly WordPresstheme. Once you get a foothold, take advantage of the attractive looks of the website and enhance its functionalities to get a cutting edge in competition. Although you should do what others are doing by following successful sites, you must have enough grasp on WordPress to do things differently. There is no one size fits all solution, and you must create your website by considering your marketing objectives so that you can optimise it for improved SEO marketing performance. When there is a perfect synergy between web design and search engine optimisation gaining the attention of search engines that can improve search rankings becomes easy.
The role of web design in SEO
The web design creates the initial attraction to viewers. The optimisation measures help to make websites search engine friendly. You have to ensure that the design and optimisation techniques complement each other well to give the best results so that it becomes easy for search engines to find the website. This would ensure that the site earns high ranks in search results by capitalising on higher visibility. More top ranks translate to more traffic, the goal of any marketer. The role of web design is so important that you must understand well for creating websites that take forward your SEO campaign on a positive note. How to use web design for creating a high impacting SEO campaign would become clear on reading this article.
Social media friendly website
Although the social media is not within the ambit of search engines, Google attaches a lot of importance to the social media presence of sites. The reason is apparent that a sizeable section of the audience frequents the social media that can become highly resourceful in driving traffic to websites. Moreover, the extent of social sharing of content on the social media is a signal that Google picks up to judge the quality of content. Therefore, although the social media is not a part of Google algorithm, it influences search engines in many other ways for judging the quality of website content that can qualify for higher ranks. By including social media buttons in the web design, you can facilitate the website’s transition to the social media platforms that adds to its credibility, garners more attention and share and pushes up search rankings.
Design accessibility from various devices
To gain high visibility, choose a design or WordPress theme that is easily accessible from all kinds of devices, desktops, laptops and mobiles as well as any browser. When the website becomes accessible from all kinds of browsers, it automatically reaches out to a wider audience and creates higher engagement. As a result, you experience more traffic and higher conversions, which are the ultimate goals of online marketing. Choose a design that makes navigation easy and keeps users happy. The design must also ensure that it does not affect the website speed negatively, because some themes may take a longer time to load. Besides being fast loading, the design must display uniformly across devices and browsers so that users enjoy the same kind of pleasant viewing experience.
Create user-friendly URL
The URL of the website must be communicative enough and carry hints about the content so that users, as well as search engines, can judge its relevance without clicking the link. This saves time and enhances user experience. The URL tells what kind of a website it is and whether it would be useful for viewers. Use links with discretion in the URL by picking the most expressive ones because too many links can become confusing. Avoid using underscore and rely on hyphens when separating words in the URL.
Image optimisation is a must
When talking about optimisation, the focus should be not only on textual content but also on the images. While using a sufficient number of images is good for websites as pictures are more engaging and expressive than written words, you have to optimise all images. Image optimisation aims to compress and resize images without affecting its resolution and appeal so that it takes less time to load. Images have the ill reputation of slowing down websites if not optimised properly. Since slow sites can ruin the SEO prospects, optimising images is a must.
Strategic placement of keywords
Place the keywords at strategic places across the website and not only on textual content. By locating keywords at the right places, it becomes easy to attract search engines. Besides the body of the content, which is most popular for placing keywords, you can spread keywords throughout the website. From URL to title tags, Meta keywords to website slogans, H2 tags, Meta description etc., the list is quite long.
These methods of making WordPress websites friendlier with SEO will make life easy for you.
Guest article written by: Sujain Thomas is a digital marketing consultant who is also an expert in SEO marketing. She has written several books that teach easy ways of doing SEO. Sujain has taught in a management school for a few years before taking up marketing as a career. She is also attracted to photography.
All of these points are most important for SEO. I am new in blogging and always searching for creative way to increase the traffic on the blog. This will definitely help me to increase traffic. Thanks for this post.
TemplateTrip’s name is reflected through the sales. we develop premium ecommerce web templates to give a boost to your online business globally.
thanks for the share in your article. All these point are most important is a seo friendly theme.
TemplateTrip’s name is reflected through the sales. we develop premium ecommerce web templates to give a boost to your online business globally.