B2B Content Marketing Funnel: A Guide to Create and Optimize It

When you’re running a B2B business, you need to develop a funnel to take people from brand awareness to making a purchase smoothly. Let’s understand how you can create and optimize your B2B content marketing funnel. 

1. The Awareness Stage

The first stage of the funnel is the awareness stage where your goal should be to attract people towards your brand. Content such as blog posts, guest posts, infographics, etc. are great for this stage. Nearly 73% of marketers agree that blog posts work the best for this stage.

2. The Evaluation Stage

This is the stage where your prospects want to learn more about your brand, and you need to build their brand trust. For this, you can use whitepapers that can help establish your credibility. About 53% of marketers say that they work the best for this stage. 

3. The Purchase Stage

The purchase stage is the point where you need to convert your leads. At this point, you need to show them the value of your product or service and explain how others are benefiting from it. Case studies and reviews can work very well for this stage. 

To learn more about B2B content marketing funnels, you can check out this infographic by UTM

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Image Courtesy: web.utm.io

Guest article written by: Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a campaign management, and data governance tool. He is also the CEO of Effin Amazing, a marketing analytics and marketing technology agency.

1 thought on “B2B Content Marketing Funnel: A Guide to Create and Optimize It”

  1. Thanks very much for such a informative post about B2B business. It will really help who are running B2B business or want to.


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