Establishing an E-commerce business or managing it is a complicated job. The common issues every business experience while establishing a new e-commerce website is data security, driving traffic, customers loyalty, product tracking, return and refund. To manage all these activities, Magento is the most reliable platform provided nowadays. It is the most used platform which occupies around 25% of the worldwide E-commerce industry. There are plenty of CMS available in the market like WordPress, and Drupal but Magento is referred to as the most amazing CMS platform for online store. Many organizations have switched their traditional business to online operation, and several have started migrating their online store to this CMS platform. The following are a few reasons to prove the Magento success:
- Open Source Platform
Magento is an open-source platform available for free. This is the major reason why businesses prefer this platform for e-commerce website as it saves a lot of money. The customization of the source codes and managing the functionality is completely in the hands of the developers. This CMS is easy to manage easily and it has the functionality to manage two to three stores with a single admin panel. In addition to that products, inventory, order tracking, sales can be managed through a single database.
- Smooth Navigation
Buyers prefer websites that are smooth and secure to navigate. It is a known fact that websites which are slow to respond are not that successful in terms of sales and business ROI. Magento stores allow their visitors hassle-free navigation from whichever device they are using. The visitor can avail all details regarding the item making it simple to buy. Magento is the platform which never compromises at all in any situation. The other benefit it offers is the multilingual functionality for the global customers, support of multiple currencies and fast checkout.
- Highly Secure
Magento platform is known for the strong security layer it provides to an E-commerce website; so there should be no issue regarding the data security. Online stores contain a lot of user data on it and it is important to get it secured from any data breach. With Magento websites, buyers can make secure payments online without any risk of data getting leak. In addition, it has a secured structure comprising IP and SSL security. The more secured structure you build for the buyers, the more sales will drive by the website.
- Predefined Tools
A quality and the engaging store is successful when it appears in SERP. This is possible with good SEO technique and the best part is Magento has inbuilt features. The advantages of Magento is not limited to only being SEO friendly but it has strong in-built tools to uplift the shopping experience of the customers. The platform is integrated with HTML5 helping the smooth working of E-commerce store on mobile phones. Apart from supporting images, it also has an inbuilt video and audio feature. This is a great feature working as a guide for the customers exploring the website.
- Scalable & Flexible
Magento platform is recognized by the experts for its scalability and flexibility. No matter what is the size of the online store, it helps in taking the business to the next level. Businesses can add unlimited products to catalogs and handle a large number of orders which ultimately increases the business scalability. Apart from being scalable, it flexible so that it can be customized as per the requirements. And also if the predefined features are not compatible, the user can install Magento extensions to uplift the e-store performance.
Today is the era of E-commerce and to survive in competitive world business enterprises are moving to online stores. To build a quality website, Magento is the best platform and its features are discussed above. It will not only boost sales but also increase traffic through inbuilt SEO behavior. So, get your business to this platform and add wings to your brand to fly higher.
Guest article written by: Sneha Rawat is an experienced developer associated with OrangeMantra, a leading Magento development agency known for translating ideas into reality. I love writing informative blogs on latest & trending technologies.