Why Should You Use Google Map Citations As A Part Of Your SEO Strategy?

by Klaus on March 14, 2020

in Marketing

In these last few years, everyone has been talking about rankings and SEO. This is only natural because everyone wants their business to succeed. Everyone wants to beat their competition and be the best. But this can be pretty hard nowadays.

The competition is big. So, you may have to look for extraordinary ideas. Everyone is doing something to increase their ranks. You should do that too. You will have a better chance at success if you pay someone to do this for you. 

You have probably heard a lot of tips and tactics for search engine optimization. There are just so many. You can get overwhelmed quite easily. But, you might not have heard about using Google map citations to your advantage.

How can you do that?

You probably think that this is really complicated. But it’s quite simple. It’s a strategy to get your business name mentioned on another site. The best option will be if there’s more info about your business to find out. You could put it on your website.  

But, you don’t need a link if you are doing local citations. You have to check if all the information on there is correct. They should match the info you already have on your business page. The best sites to mention your company would be Foursquare, Yahoo, Yelp, and others.  It’s not that hard.

Correct information

The most essential thing in the citations will be to see if all of your information is correct. This is what helps you rank higher. So, if there’s something mistaken, you have to correct it. You shouldn’t let this slide.

What’s a local citation?

This is data which is made up of 7 basic things about your company. The first thing you should put in is your business name. Then, you have the street address, city, state, and zip code. You could write your phone number too. And don’t forget your website.

What are local SEO citations?

Think of this as a strategy to increase your ranks in local search results on Google. Also, you will improve your visibility this way. So, you should learn to do this. If you don’t like to go through all the trouble, find an expert to do this for you.

Are Google Maps citations similar to backlinks?

If you have already used SEO, you know the meaning of backlinks. Using citations is similar. So, you won’t have a hard time doing this. However, you have to look at some of the things that will influence your rank. 

First, how relevant is your citation source? It can’t be just any regular link. Then, how many times has your company been mentioned? Last but not least, check if your information is correct. If you are still feeling lost and don’t know how to cite, click here.

How all of this works? 

Basically, if users find you on Google, they won’t think that you are a fraud. The Internet has become quite relevant for business searches nowadays. If you don’t exist online, you don’t have an excellent chance for success. Keep that in mind.  

For all of this to work out, you have to set up a local business page on Google+. You will get to set up your company info on there. Then, you can optimize it so other web pages can mention you. It won’t take much of your time, really.

How long do you have to wait? 

It’s understandable if you rush to see some results. However, you have to be prepared to wait a while. First of all, the SEO company will have to process your request. Then, you need to have the patience to wait for the results.  

It will take some amount of time. You can’t get disappointed if you don’t immediately see your rank moving. It takes a while for people to search for your business. But once your rank starts moving, it’ll only move up. 

What can you do to beat your competition? 

If you want to be better than the rest, you will have to do a couple of things. You need to have more quality site citations than the others. The easiest are business listings. If you want to make it, you should aim for local and niche websites. But you have to get their attention first.

If you think that all of this is too much for you personally, don’t worry. There are different SEO companies that already know how to do this. So, you should contact one of them and see how it all works out. You can learn how to use Google to your advantage here https://www.business2community.com/online-marketing/how-to-rank-on-google-maps-02266676.

There are some who offer different types of services. Based on how old your company is, you have 3 types of packages. The first one is for newer businesses. The second is for established companies. The third one is for older companies. So, you can choose the package that suits your needs. 

How to make sure that you will succeed? 

First of all, it’s quite crucial for you to find a good SEO expert. You should invest a bit of time in doing a proper search on this. You don’t want to hire just about anyone. Look for the best in the industry. Make up a solid strategy for marketing. You have to follow the traffic carefully.

If it starts to fall suddenly, there’s definitely something that you are doing right. You have to do whatever it takes to make it right. Also, you will find helpful tricks online. You could use some of them. It’s always better to use multiple tactics at once. 

Don’t get disappointed if you don’t see the results immediately. This doesn’t happen out of the blue. You can’t make it in this industry if you don’t have patience. But, in the end, you won’t be alone. There will be an SEO expert by your side to guide you to the path of success.

Comments & Leave a Comment

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{ 2 comments… read them below or add one }

Sophie Leonard April 20, 2020 at 13:02

Great post, I must say! You have elaborated the details very well.
Google Map Citations are a great way to move your website up the search engine results page and ultimately attract new customers.
To appear above your competitors on the local search you need a larger amount of quality citations.
Thanks for sharing this useful information. It is helpful to me as well as others.

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Eva Smith June 25, 2020 at 14:25

Nice blog post about why to use Google map citation for any website. Well google map citation is very important for the people who wants to visit the business so that they can follow us on the google maps. Nice blog post keep the good work going.

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