Anyone can start an online store, but to make it successful, you need a hosting platform that makes it easy for you to manage your cart and every aspect of your store. Picking one is not a walk in the park since there are plenty of them available in the market today and all are promising to give you the best experience in running your online store.
However, there is one particular online store builder that has stood the test of time, and delivers on its promise to give you a pleasant store hosting experience. And that platform is none other than Magento e-commerce store builder. Everyone is running towards it to build their stores because of its most popular and reserves second-highest shares of the website. What has made it even better is the latest version release of Magento 2 which comes with a drastic face-lift and more flexibility? In this article, we are going to explain to you the benefits of choosing Magento 2 to help you manage and run your online store effectively.
Easy to use
From a merchant’s point of view, Magento Development makes it easier to run an e-commerce store, since all merchants are always looking for a way to reduce the human effort of running an E-Store. With Magento 2, your human effort is greatly reduced by an admin panel that lets you configure your entire store with simple seamless steps. There is no need to hire an expert to perform minor store modifications.
What makes it even better is the provision of a guide that shows you the impact of the changes that you intended to make in your store. It also provides an option to create different roles and you can access certain modules for a particular user in your business, which makes it quite flexible. It also makes it easy to hide confidential data from lower-level employees, through the admin panel.
Another great benefit of Magento 2 is mobile responsiveness. It is not a secret that a big majority of online shoppers find it convenient to order stuff through their mobile devices and that is why you need to make your store responsive to all screen sizes. You won’t require extra money to make your website responsible when you choose to develop your store with Magento since it’s already responsive. This makes it easier for you to target both desktop and mobile device users.
Your target audience should be your main concern when running an e-commerce store since they are the ones who provide your bread and butter. You need to ensure that your store caters to their every need to make them have a pleasant experience when purchasing products from your store.
Difficulties encountered by visitors when navigating your store is what leads to abandoned carts, especially in the checkout process. You will end up incurring huge losses if your website isn’t customer friendly. Magento 2 offers flexibility by letting you change its default theme to a new fresher and appealing one that caters to your customers’ needs.
You can pick a structure that makes it easier for your customers to search the product, add it to the cart and perform the checkout process with ease to ensure that carts are not abandoned. Other features that make your store customer-friendly include the wish list, order history, account information and more. Your customers are guaranteed of safety when they make purchases since Magento 2 offers plenty of integrations with popular payment gateways.
Search Engine Optimization
Developing your store using Magento 2 ensures that your store is visible to both visitors and search engines. Just like distributing flyers to your prospects to spread the word about your business offline, you also need to make your store visible online with SEO efforts. What you will love about Magento 2 are the numerous SEO features it offers to popularize your online venture. You will get features for adding the title, keyword and description for your products and categories, and more. This allows you to improve your search engine ranking position for better site visibility.
The best thing about running an online store is how it allows you to reach numerous consumers from all over the globe. Since Magento 2 supports multiple languages and currencies, it makes it easier for you to do business and communicate with consumers from any corner of the world. With numerous shipping options, you don’t need to worry about delivering your products to your customers, no matter where they are. This is another big plus for Magento development which is very hard to come by with other e-commerce platforms.
Run multiple websites on the same backend
If you didn’t know, you can now host and manage multiple websites using the same back end, thanks to Magento 2 development. This makes it easier for store owners who want to spread their wings to other parts of the globe by helping them to manage different stores on the same backend. Although each website will have different domain names, data, and configuration, store owners can manage the main configuration of all the stores using the default configuration. This is what makes Magento a powerhouse when it comes to developing e-commerce stores.
When you decide to build and run an e-commerce website, what you are aiming for is to make money out of your investment. Since online stores come with numerous logistics challenges, you need a store builder that doesn’t only care about making ridiculous profits, while milking you dry, but also cares for you and your customers’ needs. Magento development is quite reliable and offers flexibility and plenty of options to manage your store. To have the best experience with it, consult a Magento Developer before developing your e-commerce website
Guest article written by: Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business. Social Media Links Below: Twitter: https://twitter.com/namandigital – Facebook: https://www.facebook.com/NamanModiDigital – Pinterest: https://in.pinterest.com/NM_Digital/ – Instagram: https://www.instagram.com/naman_modi_digital/