One outlet, JD.com, posted 100 million yuan ($15 million) worth of iPhone sales in just two seconds on Wednesday, according to CNBC.
“Apple appeared to see strong sales. JD said transaction volume of iPhones surpassed 100 million yuan in 2 seconds after the final sales began on Nov. 10.”
Originally called Bachelors’ Day, the Singles Day or Double 11, is an unofficial holiday and shopping season in China that celebrates people who are not in relationships. In 1993, Chinese university students founded Singles’ Day as a kind of “anti-Valentine’s Day”. The holiday is celebrated on November 11 (Note: 11/11 – represents single living). It marks a 24-hour shopping bonanza where restaurants, shops and numerous establishments offer amazing discounts, often resulting to a significant spike in sales. Discounts can be found in pretty much all sectors such as food, fashion, education, electronics, and even real estate!
During holidays, people take advantage of sales by shopping online. Tech and e-commerce giant Alibaba was the first to offer Singles Day discounts back in 2009, and other shopping sites soon followed suit. JD.com and TaoBao are actually the most popular online shopping websites in China.
This year, China’s Singles Day posted record sales of 540.3 billion yuan ($84.5 billion), eclipsing the 498.2 billion yuan ($75 billion) official tally for 2020.
Given that the holiday season is fast approaching, more and more store outlets are experiencing a rise in iPhone sales, especially in the run up to Black Friday. There are a ton of great deals offered on the new iPhone 13 as well as previous models, through online and physical stores of Apple as well as global e-commerce sites like Amazon.
Black Friday is another term for the Friday following Thanksgiving Day in the United States, which marks the beginning of the Christmas shopping season and has been tagged the busiest shopping day of the year in America since at least 2005.