Everything you need to know about technical SEO

Nowadays, 55% of businesses indulge in professional SEO services. However, before you consider investing in SEO (search engine optimization) services, read on to know what SEO is and how it works.

Different types of SEO

There are three types of SEO strategies – on-page, off-page, and technical SEO.

• On-Page SEO – relates to the content on your website. On-Page SEO features strategies that optimize a specific page on a website. This type of SEO includes keyword research, content creation, and keyword optimization.
• Off-Page SEO (or Link Building) – strengthens the effect and association your website has with other websites. It features techniques that improve the website’s reputation and authority. Most of the off-page SEO is all about high-quality backlinks. A large volume of links pointing to your site from established, authoritative, relevant sites shows that your website is valuable and recognized.
• Technical SEO – pertains to the non-content elements of your site. It includes strategies that improve the backend structure of your site. Technical SEO enhances the site’s readability which makes the search engines easy to crawl and understand what your site is all about. It offers the user a good interface which is important for readers as they can affect the overall traffic to your site as well as its ranking. It is this technical SEO which we will delve into in this guide and the technical services offered.

What is Technical SEO and why is it important?

Technical SEO is basically the method of ensuring that your website meets all the technical requirements of current search engines to improve organic rankings. Some of the important elements of technical SEO include crawling, indexing, rendering, and website architecture.

You will have the best content and website yet if your technical SEO is poor, you will have difficulty ranking on search engines.

Even if Google or other search engines crawl and index the pages, it doesn’t mean your job is done. Why? Because your site needs to be fully optimized as per technical SEO. This means that it should be secure, mobile-optimized, must be fast-loading, and so on.

Though it doesn’t imply that your technical SEO must be perfect to rank on top, it must make the job easy for Google to effortlessly access your content. This gives you the upper hand to rank efficiently.

Technical SEO Checklist

A website that has a secure connection, is responsive and fast-loading gets preferential treatment from search engines who augment the search results to such websites. So, technical SEO is the main aspect you need to do to ensure your website ranks high on Google.

Here is the Technical SEO checklist which has vital steps to maintain a good website.

1. Use SSL

Secure Sockets layer – SSL is a security technology that creates an encrypted link between a web server and a browser. You can easily notice SSL sites as the website URL starts with “HTTPS://” rather than “HTTP://”.

After Google announced in 2014 that they wanted to see ‘https everywhere’ and that such secure sites will be given more preference, installing an SSL certificate on your website will push your ranking as it says that your site is more secure.

2. A mobile-friendly site

A responsive site means that your site is designed to function easily on desktop as well as smartphone devices. Google clearly states that having a responsive site plays a significant role in the ranking by their algorithms.

So, make sure your website is fully responsive and is displayed in all formats available – mobile, tablet or desktop.

3. Speed up your website

Users as well as search engines prefer websites that load quickly. A highly responsive site plays an integral part in ranking.

There are many ways to speed up your site such as:

• Use fast hosting
• Use a fast DNS
• Curtail “HTTP requests”
• Ensure your image files are as small as possible without being microscopic
• Compress the web pages
• Minify your website’s code by eliminating unwanted spaces, line breaks or indentation in HTML, CSS, and Javascript

4. Create an XML sitemap

An XML sitemap is basically a file that assists search engines to understand what your website is about during crawling. Consider XML sitemap like a roadmap that tells the search engines where each page lies. It provides information about each page such as:

• When a particular page was last modified
• Importance of that page on your site
• How often is it updated

5. Consider enabling AMP

AMP is a Google-backed project that speeds up page loading and content viewing on mobile devices using a special code called AMP HTML.

AMP versions of your webpages load quickly at users’ smartphone. Such pages are far more likely to be read and shared by users. It also increases the time spent on the page and backlinks directed to your page, which is great from the SEO point of view.

6. Add structured data markup to your site.

Structured data markup is a code, when added on a website, helps the search engines understand the content on it easily. Such data can help search engines index the site efficiently and deliver more relevant results.

Moreover, structured data improves search results via ‘rich snippets’. For instance, you can use structured data to add star ratings, reviews, prices of products, etc.

7. Register your website with Google Search Console and Bing webmaster tools.

Both Google Search Console and Bing Webmaster Tools are free tools provided by Google and Microsoft respectively. They allow you to submit your site to their search engines for indexing.

While launching a new site, submit its XML sitemap to Google Search Console and Bing webmaster tools so that they can crawl your new site and begin to show results from its respective search results.

SEO Services

Our SEO services include along with on-page & link building – technical site audit, website architecture design, mobile-friendly (improved coreweb vital metrics), page experience, competitor analysis and much more that increases the chance of your site rank prominently in Google.

Why do you need technical SEO services?

If you own a business website, you crave to be discovered more often than your competitors. Technical SEO services include a healthy SEO audit which includes the right site planning, structure, and gateways while eliminating bad links, loading issues, etc. They also work on fixing the core structure and code content thus helping your site to achieve high search ranks proficiently.

With proper technical SEO strategy, you will have a glitch-free website that will enhance your business altogether. SEO services team will work with you so that you can create a brand for yourselves while improving the user experience significantly.

There are different SEO service packages offered that are catered to meet your demands and solutions. Choose the one which works well for you and your business.

Guest article written by: Sunny Kumar is an independent writer who works for a Digital Marketing Agency. His out-of-the-box writing has helped numerous businesses to grow rapidly in the market. It is his passion and love for writing that helped him become a proficient writer no matter the niche.