Video Marketing is a key digital marketing element that has become increasingly popular in the Covid-19 pandemic era. I mean, it was still a rage pre-pandemic, but not as much. Given that all the individuals were in a lockdown at home and consistently surfing their phones, video content was the only thing that was able to grab the attention of the viewers.
Today you can see a lot of corporations using video content for brand and product promotions, or campaigns, etc. All social media platforms have enabled live video content and streaming due to its popularity.
Facebook, Instagram, Snapchat, TikTok, Twitter all have enabled video content promotions and advertisement to facilitate businesses and customers.
Why Video Content is gaining so much Popularity?
Do you need an answer to why video content is getting the most engagement from viewers?
Well let me answer that for you, Video content can grab the attention of viewers compared to other written and photo content.
Video content is quick and gives you the information you need. Unlike blogs, you don’t have to spend 10 to 15 minutes reading them. And compared to photo content, it gives you more insight. So if you want to market your air vape discount code content to your potential customers, you should choose to make video content about it.
Videos are accessible to anyone on the internet. And let us be honest here, Millenials and gen z are more likely to watch a video and engage with it.
Live video sessions can be used to connect with customers and give them a personalized message. Today, customers want to know what the brand is. What people are behind it? What is the process? This can be done best with video content and live streaming videos. Even Instagram has launched a proper IGTV video post that enables businesses and vloggers to share video content with their followers.
How to Make Effective Video Content?
There are a few tips we are going to list down for you:
- Make your video short and concise up to 30 sec to a minute maximum.
- Your video should be appealing to the eye of your target market.
- Depending on the purpose of your video content, the message should be clear and accurate.
- In the end, your video should have a call-to-action for its viewers.
Guest article written by: 
Nisar Ahmad. Nisar is a digital marketing expert from Media Hicon for many years. He considers bringing all the keywords to the top of his duty and constantly str.
Video marketing is probably the best and easiest method to get new customer and share product or services. As with anything else, consistency is the key to success.