Apple on Friday has released a new iPhone 14 Pro ad that highlights the various features of its camera.
The features include the 48-megapixel main camera, Action mode when capturing video, Cinematic mode for movie-like shots and four zoom options.
Entitled “Chase”, the 60-second ad shows a filmmaker using the iPhone 14 Pro to shoot a series of action sequences, including a chicken running, a fight scene in a restaurant, a dance solo, stop motion animation, a car chase and a helicopter ride. The ad concludes with the tagline “iPhone 14 Pro. Our most Pro camera ever.”
Music by Hubert Zemler named “The Life and Death of Ben Bekele” was used in the ad.
The Cupertino company described in the ad that the iPhone 14 Pro features “an all-new 48MP Main camera with up to 4x resolution, Action mode for smooth handheld action scenes, 4K Cinematic mode, advanced low-light performance, and four zoom options to give you even more framing flexibility. iPhone 14 Pro marks the beginning of a new era for the iPhone camera.”
Apple announced the iPhone 14 and iPhone 14 Pro series on September 7 and the devices went on sale on September 16.
Aside from the awesome camera features, the iPhone 14 Pro and iPhone 14 Pro Max units were also incorporated with the following features: better durability thanks to Ceramic Shield, Dynamic Island, Always-On display, Super Retina XDR display, Crash detection that calls for help when you can’t, and an amazing all-day battery life.
The iPhone 14 Pro and iPhone 14 Pro Max are available starting at $999 and can be purchased from Apple’s official website.
You can watch the Chase ad on Apple’s official YouTube page: