Apple to support Humanitarian Efforts in Response to Ukraine Crisis

Apple CEO Tim Cook expressed his concern about the ongoing crisis in Ukraine, announcing that the company shall be doing everything it can for its employees in the country as well as confirming to support local humanitarian efforts.

Cook on February 25, Friday posted a tweet, sending his thoughts to those who found themselves in harm’s way and have joined the millions calling for a peaceful resolution to the unfortunate situation following Russia’s invasion.

“I am deeply concerned with the situation in Ukraine. We’re doing all we can for our teams there and will be supporting local humanitarian efforts. I am thinking of the people who are right now in harm’s way and joining all those calling for peace.”

Even if there are really no official Apple retail stores existing in Ukraine, the tech giant still allows the country to distribute its products via authorized resellers. According to a Kyiv Post article, however, did mention that Apple had registered a limited liability company named Apple Ukraine in the capital city back in June 2020.

With the two countries concerned, the Cupertino company has been plunged into a rather complicated situation – it was reported earlier on February that Apple had opened a corporate office in Moscow, Russia. This move have appeared to make Apple the very first “Big Tech” company to establish a physical presence in the country beyond retail and support, following the government of Russia’s demand that certain foreign companies must do this so as to avoid restrictions and potential bans.

In the early morning of February 24, Thursday, President of Russia Vladimir Putin launched a full-scale invasion of Ukraine. The worldwide community has condemned Russia’s hostility on its sovereign neighbor.

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