Apple held its first virtual event for the year 2022 on Tuesday, March 8.
Entitled “Peek Performance”, it certainly unveiled a lot of wonderful surprises in just one hour.
“Introducing the all-new Mac Studio and Studio Display, new iPad Air, new iPhone SE, and iPhone 13 and iPhone 13 Pro in two new shades of green.”
M1 Ultra
M1 Ultra, the next giant leap for Apple silicon and the Mac, is described by the tech giant as the world’s most powerful chip for a personal computer. It is available in the all-new Mac Studio, bringing unprecedented performance to the desktop.
Apple’s senior vice president of Hardware Technologies Johny Srouji said, “M1 Ultra is another game-changer for Apple silicon that once again will shock the PC industry. By connecting two M1 Max die with our UltraFusion packaging architecture, we’re able to scale Apple silicon to unprecedented new heights. With its powerful CPU, massive GPU, incredible Neural Engine, ProRes hardware acceleration, and huge amount of unified memory, M1 Ultra completes the M1 family as the world’s most powerful and capable chip for a personal computer.”
iPad Air 5
The new iPad Air 5 features the breakthrough M1 chip, a new front camera with Center Stage, ultra-fast 5G, and more.
Apple’s senior vice president of Worldwide Marketing Greg Joswiak said, “Whether it’s a college student taking elaborate notes, a content creator working on their latest project, or a gamer playing graphics-intensive titles, users love iPad Air for its amazing performance and versatility in such a portable design. With the breakthrough M1 chip, Ultra Wide front camera with Center Stage, and ultra-fast 5G, iPad Air is now more powerful, more capable, and simply more fun than ever.”
New Green Colors for the iPhone 13 Lineup
New and elegant alpine green iPhone 13 Pro and green iPhone 13 join the lineup, and both feature the lightning-fast A15 Bionic, advanced camera systems, great battery life, impressive durability, and 5G.
Apple’s vice president of Worldwide Product Marketing Bob Borchers said, “People love the design of iPhone 13 Pro and iPhone 13, and we’re excited to unveil the stunning new alpine green and green finishes, which join the wide range of beautiful colors on the iPhone 13 lineup. These new colors give customers even more options when choosing their iPhone, and we can’t wait for them to take advantage of all the iPhone 13 lineup offers, including unmatched performance with A15 Bionic, our best camera systems, massive improvements to battery life for everyday needs, fast 5G, incredible durability, and so much more.”
iPhone SE
The new iPhone SE is the most affordable iPhone, featuring the powerful A15 Bionic, compact design, improved durability, better battery life, 5G, and a whole new camera system with advanced features like Deep Fusion, Photographic Styles, and Smart HDR 4.
Apple’s vice president of Worldwide iPhone Product Marketing Kaiann Drance said, “iPhone SE has been an incredibly popular choice with our existing users and for new iPhone customers, thanks to its iconic design, exceptional performance, and affordable price. This year we’ve built the most powerful and durable iPhone SE yet, with better battery life thanks to A15 Bionic, the same chip as our iPhone 13 lineup that also unlocks advanced camera features like Smart HDR 4, Photographic Styles, and Deep Fusion. And with 5G, iPhone SE gives users faster downloads and uploads, higher quality video streaming, real-time interactivity in apps, and much more. Delivering the latest generation of technology and performance at this price is something only Apple can do.”
Mac Studio and Studio Display
The finale for the March event are the Mac Studio and Studio Display, a whole new Mac desktop and display designed to give users all they need to build the studio of their wildest dreams.
Apple’s senior vice president of Worldwide Marketing Greg Joswiak said, “We couldn’t be more excited to introduce an entirely new Mac desktop and display with Mac Studio and Studio Display. Mac Studio ushers in a new era for the desktop with unbelievable performance powered by M1 Max and M1 Ultra, an array of connectivity, and a compact design that puts everything users need within easy reach. And Studio Display — with its stunning 5K Retina screen, along with the best combination of camera and audio ever in a desktop display — is in a class of its own.”
You can watch the March 8 Apple Event – Peek Performance on their official Youtube channel.