Apple CEO Tim Cook concluded his Japan trip with visits to Paralympians and the company’s band manufacturer for the Apple Watch Ultra.
It has indeed been a busy but productive week for Apple CEO Tim Cook and SVP of Marketing Greg Joswiak. They have been touring around Japan and their itinerary included visiting various developers, musicians, as well as watch band makers and Paralympians before exiting the country.
Tim Cook even had a meeting with Fumio Kishida, the Prime Minister of Japan.
Their trip involved checking in on various Apple Stores and facilities where Cook and Joswiak conversed with employees and customers. Joswiak even attended a “Today at Apple” session for Apple Pencil tips and tricks at the Apple Marunouchi.
Cook went to a training venue where Paralympians Daisuke Ikezaki and Shinichi Shimakawa demonstrated to him how they are using the Apple Watch to take their wheelchair rugby workouts to the next level.
Next, Cook dropped by Fukui to visit a team at Inoue, which manufactures Apple Watch Ultra bands. He posted a tweet about it, sharing photos of very lengthy band material being run through the machines and saying:
“Great to visit with the team at Inoue, a family-run business that’s been operating in Fukui for over 70 years. They are bringing together traditional craftsmanship with state-of-the-art manufacturing to weave stunning Apple Watch bands.”
Joswiak wrote a message and shared an image of it from the Apple Translate app, depicting the message in both English and Japanese. In the message, he said:
“It was a great week in Japan connecting with students, developers, and creators who are using Apple products to do amazing things. Looking forward to coming back again.”
This is apparently the last day of the Apple executives’ trip in Japan, as Tim Cook concludes his posts with a photograph of a monastery.
This recent trip to Japan marks Tim Cook’s second major outing since the travel restrictions regarding the coronavirus pandemic eased. Cook’s first outing was in the UK and several locations throughout Europe, where he attended events and spoke in various interviews.
The Apple CEO and other executives typically go on PR tours to different countries in order to reinforce Apple’s commitment to a program or enterprise as well as to promote their brand and partnerships via social media.