Top 7 Photo Editing Services for Your Business Promotion in 2022

Any business willing to sell its products online must present them in an attractive, realistic way to engage the buyers. Be it a piece of cloth, an electronic gadget, an accessory, or a house, your product images must be visually-appealing so shoppers can confidently buy from your website. Unfortunately, in the majority of cases, professional photographers who conduct photoshoots for diverse purposes such as weddings, newborns, or portraits,  fall short of time or skills to process and enhance the captured images quickly.

Therefore, whether it’s a business or a professional photography agency, image enhancement and retouching are essential to achieve high-quality, polished photos. This calls for experts who can provide a comprehensive range of photo editing services. 

Top 7 Photo Editing Services 

1. Photoshop Clipping Path Services

Source: PhotozWorld

Have you ever noticed the white background in product images on Amazon, eBay, and other eCommerce websites?

A transparent or white background enhances the product’s appearance by focusing solely on the product, which is where clipping path comes in. It separates the primary object of the image from the unwanted elements, including the background or other distractions, and diverts the focus on the product. 

Editors use Adobe Photoshop’s pen tool to create vector paths around an image and segregate or remove the extra elements from the backdrop. Along with background removal, the clipping path also involves image enhancement and retouching via:

  • Simple Clipping Path
  • Complex Clipping Path
  • Compound Clipping Path
  • Clipping Path with Reflection
  • Clipping Path with Shadow

Clipped images are usually used in brochures, magazines, eCommerce websites, posters, flyers, catalogs, etc. 

2. Wedding Photo Editing Services

Weddings are indeed a unique and memorable occasion. Besides rituals, ceremonies, wine, or decoration, photography is a prerequisite to keeping the memories alive. 

Though a professional photographer gets the work done by capturing all the moments, photos need retouching, including color correction, brightness/contrast/saturation adjustment, and other edits. 

Wedding photo editing services enhance your images by:

  • Removing imperfections and blemishes
  • Fixing the tones, hues, and colors 
  • Eliminating red eye
  • resizing/cropping
  • Removing distractions from the background 
  • Smoothing wrinkles or fine lines 
  • Whitening the teeth
  • Removing/adding objects or people
  • Adjusting makeup
  • Removing stray hair and many other techniques.

By undertaking all these activities, photo editing service providers transform dull, imperfect, or low-quality images into attractive, bright, and high-quality pictures.   

3) Portrait Photo Editing Services

Under portrait photo editing services, editors majorly work on the facial features without hampering the image’s originality. Since portrait images are usually used for modeling, corporate, entertainment, brand promotion, and other business purposes, they must be retouched appropriately.

Portrait photo editors use a set of techniques to capture the true essence of an image. Here are some of the commonly used editing and retouching tactics:

  • Wrinkle, blemish, and spot removal
  • Color correction
  • Teeth whitening
  • Saturation, contrast, and brightness adjustment 
  • Skin color and tone fixing 
  • Lip, hair, and eye color correction
  • Eyebrow reshaping 
  • Facial features enhancement 
  • Braces removal
  • Digital makeup 
  • Glass glare emulation
  • Background blur and adjustment 

The best part: Even after editing and retouching the image, editors maintain its authenticity and make it look natural for maximum engagement. 

4) Product Photo Editing Service

eCommerce store owners widely use photo retouching to enhance the product appearance to make it easy for buyers to make buying decisions. Whether it is apparel, footwear, jewelry, electronic appliances, or cosmetics, eCommerce photo editors amplify the product to attain a high-quality, attractive, and visually appealing product image.   

The common product photo editing techniques include:

  • Photo retouching and cleaning
  • Ghost mannequin editing
  • Shadows & reflections addition
  • Cropping, rotation, and resizing
  • Color adjustment
  • Clipping path and masking
  • Reshaping, liquifying, and fixing symmetry
  • Background removal

When done correctly, eCommerce photo editing can help boost sales and conversions since customers can visualize their preferred products clearly and buy without any doubts. 

5) Real Estate Photo Editing Service

Selling property online isn’t a cakewalk. As a dealer or seller, you must portray your property in the best way possible with the help of awe-inspiring, realistic, and well-lit images. By showcasing your property, appropriately, you can convince customers to connect with you and take a look at it.

Real estate photo editing service providers intensify real estate images through:

  • Day to dusk conversion
  • Digital cluttering
  • Panorama stitching
  • HDR blending
  • Virtual staging
  • Sky replacement
  • Lawn retouching
  • Object removal
  • Lens distortion removal
  • Window cut-out replacement
  • 360° Virtual tour
  • Floor plan redraws

Whether you are a broker, real estate agent, property dealer, photographer, or advertiser, real estate editing can considerably improve your property’s images, which, in turn, will improve your:

  • Brand reputation 
  • Growth 
  • Sales
  • Customer satisfaction rate

6. Digital Photo Restoration Services

Have you ever seen old photographs that have faded, ruined, or been washed out with time? Digital photo restoration helps you revive old memories by restoring worn-out images by fixing the damages effectively.

Restoration experts carefully spot the damages, including scratches, dirt, or creases, and fix them with the help of advanced tools and software. They work with precision and attention since even the slightest error can ruin the entire photograph. 

  • Remove or fix fold marks, smears, cracks, scratches, stains, impregnations, traces of scotch tape, etc.
  • Restore the faded color tones 
  • Rectify color balance by removing paleness 
  • Highlight the hidden details 
  • Adjust contrast, brightness, sharpness, and intensity
  • Remove any ink stains or chalk marks 
  • Restore the missing parts and areas

7) Real Estate Photo Sky Change Services

No one likes seeing dull and dark images, especially when buying property online. However, when images are captured outdoors, the weather conditions decide the fate of the image. 

Let’s consider an example:

The image on the left seems unattractive and less appealing compared to the one on the right. This is because of the weather conditions.

Since it’s a bit cloudy and shady (left), the house isn’t visible, and the picture looks monotonous, colorless. But, on the contrary, the house looks attractive, magnificent, and beautiful in bright weather conditions. Thanks to real estate sky change services.

Editors enhance the real estate images by replacing dull, dark, or dusky conditions with bright and sunny conditions. This alleviates your property’s overall appearance and entices buyers.

You can even choose your preferred sky color, cloud, and background – based on your requirements.  

Final Takeaway

To stay ahead in the competitive era, you must promote your business and engage your customers. Image enhancement and editing are one of the pre-eminent ways to showcase your brand, product, or services and grab the attention of the audience. 

You can either hire professional image editors or partner with a third-party vendor for effective, seamless image transformation. 

Guest article written by: Kathy Butters is a content strategist currently working at PhotozWorld, a leading photo editing company providing dependable and affordable services. As a creative writer and a photography enthusiast for more than 10 years, she loves to share her passion for image editing with other professionals. Her write-ups usually cover topics surrounding tips or best practices for image editing, photo retouching, portrait editing, photo correction, and more. Furthermore, she educates companies from different niches and industries on how they can take their business to new heights with high-quality pictures. For more than ten years, she has been actively sharing interesting articles and blogs to help retailers, merchants, entrepreneurs, and other online businesses leverage the power of photo editing through her write-ups. Besides writing, Kathy is also fond of photography and turning her shots into sketches.  

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