7 Types of Marketing Strategies Most Used In An eCommerce

Why We Love Ecommerce

If you are like most people in the Western world, then there is no doubt that you are a fan of e-commerce. E-commerce has affected the way that we live and make purchases. Gone are the days when people were forced to leave the comforts of their homes to purchase an item. Now, many things that you desire can be purchased online. The development of e-commerce platforms has revolutionized the way that we live. There are specific marketing strategies that savvy e-commerce companies have used to obtain and maintain clients. Some of these strategies may be helpful to you if you have an e-commerce company.

#1 SEO Marketing

When people are looking for a specific product or service, there are keywords that they use. They use these words on sites like Google, Bing, and Yahoo. New clients will only find your website if your website has these keywords placed in the right places. You want to optimize your website to appear on the first page of these popular search engines. There are some simple things that you can do on your own, or you can hire an SEO professional.

#2 Create a Social Media Marketing Strategy

Social media is king when it comes to the world of marketing. Your potential clients are regulating engaging on social media platforms, so you do well to meet them where they are. You regularly post on your social media platforms and engage with your followers. By doing this, you can advertise to your followers, and they will begin to build trust in your brand. Once trust is built, your followers will likely purchase from your brand and recommend it to others.

#3 Text Messaging

Text messaging is a great way to market to your clients. When your clients engage with your brand in any way, obtain their contact information so that you can send them text messages with updates and sales. People love to look at their cell phones, and when they get a message, they will likely respond, and text message campaigns can be easy to manage with the right tools.

#4 Email Marketing

Much like text message marketing, email marketing can be an effective way to engage with your client. Once you have someone’s email address, you can send them regular updates about your brand. You do well in creating an email funnel that will engage your clients and move them to a sale.

#5 A Website that is Simple to Navigate

If your clients have to work hard to navigate your website, they will not stay long and will not make a purchase. You do well to make sure that your website is easy to navigate. This means that you have easy-to-read fonts, subheadings, and bullet points, and your clients should easily be able to find the buttons they need regarding contact information and purchasing. If your website needs to be more transparent and straightforward, you should get the help of a professional to make improvements.

#6 Have a Live Chat

You do well to put a live chat feature on your website. A live chat allows you to address questions and concerns from your clients. You do not have to personally answer questions on the chat, but you want knowledgeable, professional answer chat questions for your brand. A live chat feature on your website will significantly improve your visitors’ experience, and they will be much more likely to purchase once all their questions are answered.

#7 Get Local Clients

People feel most comfortable when they are purchasing locally. Even if you have an e-commerce company, by advertising to local clients as a local business, they are more likely to go with your brand than with an out-of-town competitor.

Level Up with Ecommerce Marketing

To succeed with e-commerce, you must stay one step above competitors. Customers are constantly looking for new businesses that can give them what they want, but your business has to be visible. If your clients are not on your platform, your brand will not thrive. Fortunately, some simple steps can be taken for your business to level up its e-commerce game. You do well to try out just one of the seven strategies and see how the strategy improves upon your brand’s sales.

Guest article written by: Freelance writer Jenny Fries focuses on writing on business, health, lifestyle, and technology. She provides independent blogging and SEO content writing services. Fries enjoys writing vacation itineraries, traveling, and cooking when she’s not writing.