Marketers must work harder in our busy digital age than they have in centuries past. This implies that they should have the ability to develop and distribute quality content, measure their performance, as well as effective campaign management.
An OCR tool may be considered at this point. OCR tools can assist marketers in performing a range of operations including turning PDFs into editable documents and retrieval of information from images. Marketers’ time could be freed for more tactical activities.
This post will look at the top OCR tools for marketers as well as how they can help improve your efficiency.
What is OCR?
Optical Character Recognition (OCR) is a computer-generated process that makes it possible to convert different types of documents including scanned paper documents and PDFs or photos taken by using a digital camera into readable and searchable text. It facilitates extraction of the text, character recognition as well as content manipulation. OCR is a critical element in the smooth running of marketing processes, speeding up operations, and enhancing efficiency in the marketing industry.
Top OCR Tools for Marketers
Here is a list of the top OCR tools for marketers:
ABBYY FineReader
It is one of the best OCR applications such as ABBYY FineReader developed by ABBYY. Instead, it allows one to transform images into document forms (such as Word or EPUB). In addition, FineReader has many built-in tools for editing and managing PDFs including creating forms and filling them out, commenting on, comparing several versions of some documents etc.
FineReader’s powerful OCR engine has been acknowledged as some of the best in terms of accuracy in reading text from various types of documents such as those having complex layouts, poor captures or handwritten texts. FineReader also supports a variety of languages, making it a valuable tool for businesses and individuals who work with multilingual documents.
SimpleOCR
SimpleOCR, a free and open source OCR software developed by Simple Software, Inc. One can download it from Windows or macOS Using this simple software tool, you can convert a variety of document types including scanned documents, PDFs, and images into a number of standard electronic document formats such as MS Word, MS-Excel, MS PowerPoint and e-Publication (EPUB).
The Tesseract OCR engine provided as part of SimpleOCR is an advanced and highly precise OCR system devised by the Google AI department. SimpleOCR comprises an array of functions involved in the correction, addition or deletion of text including changing the font to suit an individual’s preference.
Jpgtotext.com
When it comes to multimedia business, jpgtotext.com steals the show with ease it presents the OCR system on the web. Hence, users who want to convert text from JPG to Word files can do it on the go. Although the name of our tool is JPG to Word converter, it also supports other image formats including PNG and GIF. It takes just a click to upload the photos containing information concerning promotional material like flyers or posters which are then easily converted into editable text for marketers. With this in mind, jpgtotext.com is an excellent choice for marketers who want to incorporate OCR effortlessly into their digital processes quickly and conveniently.
Nanonets
Nanonets is a machine-learning platform where developers can develop, deploy, and manage their own custom machine-learning models without having to write codes. It offers pre-trained models for diverse activities like image classification, object detection and text categorization, also it allows you to develop a custom model builder through which you train models using your own data. Furthermore, nano nets have several features designed to handle models, e.g., versioning of models, monitoring of models, and API deployment.
Adobe Acrobat
The family of application software and web services built by Adobe Inc. for handling or working with the .pdf format is labeled as Adobe Acrobat. The family consists of Acrobat Reader (freeware), Acrobat (subscriber product), and Acrobat.com (online product).
Adobe Acrobat Pro is a payable software that enables users to edit and convert PDF files. The software also comprises tools that have functionalities for e-signing documents, collaborating with other people as well and securing the documents using passwords and cryptographic keys.
Among the available free programs for viewing PDF documents is Adobe Acrobat Reader DC. It is the best PDF reader in the world used on Windows, Linux, and many other operating systems, smartphones, and tablets like Android and iOS devices.
Using OCR tools to enhance marketing productivity.
Using OCR tools in a marketing workflow allows many ways to enhance efficiency.
Here are specific examples of how OCR tools can be harnessed to enhance various marketing tasks:
Automating Data Entry
These OCR tools get rid of the cumbersomeness that is associated with data entry and is super fast in extracting information that appears on invoices, forms, as well as other paperwork. Moreover, this prevents errors and presents an opportunity for marketers to concentrate on other crucial marketing areas like planning and implementation of strategies.
Creating Marketing Materials
Marketers will find it very easy to turn any paper or image into a useful and reusable document for the new campaign. It simplifies the content generation process and guarantees that the brand’s message remains uniform on all platforms.
Analyzing Marketing Data
Many OCR tools make it possible to draw insights from reports, charts, and graphs in print. Using digital technologies, marketers convert raw data into valuable information that helps in making more informed decisions about their marketing strategies.
Improving Customer Service
Improve upon customer service performance by efficiently handling and retrieving data from such sources as customers, inquiries, surveys, and questionnaires. OCR simplifies the management process for customer-oriented documents. This improves the speed with which they are responded to, leading to greater customer satisfaction.
Conclusion
Therefore, the use of OCR tools could be a breakthrough for personnel who are striving to ensure efficiency and work output. Marketers have a choice among many software packages, including such outstanding examples as ABBYY FineReader, SimpleOCR, and jpgtotext. This gives marketers an opportunity to use OCR to generate data into a database which is essential for creating more effective marketing materials, generating market research, and offering better customer service so as to remain a step ahead of competitors. Moving to OCR is not a technology update; it is an important step in transforming your marketing into an agile, lean, and competitive approach.
Guest article written by: 
Wajeeha Mushtaq (LinkedIn Profile) is a writer from Faisalabad, Pakistan. With over two years of experience, she holds a Win Certificate in Writing Competition. She loves reading novels and books in her free time.
Wajeeha’s passion for writing was sparked at an early age through her love of reading. Since then, she has honed her craft by writing for both work and pleasure. She enjoys writing about topics that interest and inspire her, and hopes to one day publish her own novels.
In her spare time, Wajeeha can be found curled up with the latest fiction bestseller. She finds books to be a source of escapism, learning, and joy in her life. Her dream is to one day write novels that evoke the same feelings in readers that books give to her.