Gain Massive Following: 7 Innovative Instagram Giveaway Contest Ideas


In Instagram, visuals reign supreme, and creativity is vital to long-term success. With billions of active users, Instagram has become an extraordinary platform for businesses and influencers to connect with their target audience. However, with such a large user base, standing out and gaining a massive following can be challenging. This is where Instagram giveaway contests come into play.

Instagram giveaway contests are a highly effective way to boost engagement and attract new followers. But to truly make an impact, staying innovative and thinking outside the box is crucial. In this article, we’ll discuss 7 innovative Instagram giveaway contest ideas to help you get more followers and set your brand apart from the competition.

7 Innovative Instagram Giveaway Contest Ideas

1. Hosting A Scavenger Hunt

One of the most popular and effective ways to run an Instagram giveaway contest is through a scavenger hunt. This type of contest increases engagement and encourages followers to explore your page and keep your Instagram account seen by many users.

To host a successful scavenger hunt, first determine the theme or purpose of the contest. This could be promoting a new product, celebrating a milestone, or simply showing appreciation for your followers. Next, create a list of clues or tasks for participants to complete to find the hidden item or answer. These clues should be challenging enough to keep the contest exciting but not so difficult that participants get discouraged. Additionally, it’s crucial to establish clear rules and guidelines for the scavenger hunt, such as the submission deadline and how the winner will be chosen. 

Utilize tools such as Instagram stories, highlights, and captions to promote and track the progress of the scavenger hunt. Make sure to promote the contest on your Instagram page and other social media platforms to reach a larger audience. This will help create excitement and keep followers engaged throughout the contest. By hosting a well-planned and exciting scavenger hunt, you can increase engagement and reach on your social media pages and create a fun and memorable experience for your followers.

2. Tag-A-Friend Contests

Tag-a-friend contests have become a popular and effective way to gain a massive following on Instagram. These contests encourage followers to tag their friends in the comments section of a post, thus increasing the reach and visibility of the post. This also creates a buzz and excitement among followers, leading to a higher engagement rate.

Businesses and influencers should consider offering a desirable prize and promoting the contest through eye-catching graphics and captions to host a successful tag-a-friend contest. It is essential to clearly state the rules and guidelines of the contest to avoid confusion and ensure fairness. Additionally, utilizing hashtags and collaborating with other brands can increase the contest’s visibility.

Tag-a-friend contests help gain a large following, attract potential customers, and increase brand awareness. By leveraging the power of word-of-mouth marketing, businesses, and influencers can reach a wider audience and potentially convert them into loyal followers and customers.

3. Incorporating User Polls And Surveys

Using user polls and surveys in Instagram giveaway contests can be a powerful tool for increasing engagement and gaining a massive following. These elements allow businesses and influencers to interact with their followers and gather valuable insights and feedback. When incorporating polls and surveys into a giveaway contest, it is crucial to design them visually appealing and easy to use. Promoting the contest through Instagram stories, posts, and captions can also help to generate interest and participation. 

By offering prizes that align with the interests and preferences of the target audience, businesses and influencers can keep their followers engaged and interested in the giveaway. Including polls and surveys also allows for a deeper understanding of the target audience and can help tailor future content and giveaways to their preferences.

4. Photo Caption Contests

Another fun and engaging way to run an Instagram giveaway contest is through photo caption contests. This type of contest requires followers to get creative and develop a clever caption for a specific photo or image.

These contests are great for increasing engagement by encouraging followers to interact with the post by commenting. It also allows for user-generated content, which can be great for promoting a brand or product.

To run a successful photo caption contest, choose a high-quality, attention-grabbing photo, set clear rules and guidelines, and offer a desirable prize. Utilizing hashtags and tagging the brand or product in the post can also help increase visibility and participation.

Some ideas for photo caption contests include asking followers to caption a behind-the-scenes photo, a product shot, or even a throwback photo related to the brand. Get creative and have fun with it!

5. Quiz Or Trivia Contests

Instagram giveaway contests don’t always have to be about showcasing products or services. With quiz or trivia contests, businesses can tap into their followers’ knowledge and create a fun and interactive experience. This type of contest can attract a wide range of participants and increase brand awareness.

Businesses should determine the theme and questions that appeal to their target audience to create a successful quiz or trivia contest. Keeping the questions relevant to the brand and its values is also essential. Utilizing creative graphics and images can also make the contest more visually appealing.

To promote the contest, businesses can use relevant hashtags to reach a larger audience. The prize for the winner can be related to the brand or a popular item that will entice participants to engage with the contest. By incorporating quiz or trivia contests into Instagram giveaways, businesses can attract new followers and keep their current followers engaged.

6. Collaborative Giveaways With Other Brands

Partnering with other brands for a giveaway contest can be a highly advantageous way to gain a massive following on Instagram. Businesses and influencers can expand their reach and captivate new followers by partnering with a brand that shares a similar target audience or values.

To begin, choosing a brand that aligns with your brand’s image and values is vital. This will ensure that the collaboration feels authentic and genuine to followers. Next, determine the prize for the giveaway and how it will be split between the two brands. This could include each brand providing its product or service or combining resources to create a larger and more enticing prize.

Promoting the collaborative giveaway on both brands’ Instagram accounts is critical to its success. This can be done through visually appealing posts and stories, utilizing relevant hashtags, and tagging each other. Encourage followers to follow both brands and engage with the giveaway for a chance to win.

Not only does this type of giveaway contest attract attention from both brands’ followers, but it also exposes the brand to a new audience. This can lead to an increase in followers, engagement, and potential collaborations in the future.

7. Follow And Like To Win

Another popular Instagram giveaway contest idea is the “Follow and Like to Win” method. This simple yet effective strategy requires participants to follow the brand’s Instagram account and like a specific post to enter the contest. This increases your followers and sky-high your online visibility on Instagram.

Businesses can partner with influencers or other brands to reach a larger audience to make this contest even more successful. This also adds an element of credibility and trust to the contest. Additionally, companies can offer a bonus entry for those who tag friends in the comments, further increasing the reach and potential for new followers.

It is crucial to ensure that the prize for this type of contest is relevant and valuable to the target audience. This will attract genuine followers interested in the brand and its products or services. Following up with the new followers and engaging with them is crucial to maintain their interest and loyalty. Overall, the “Follow and Like to Win” giveaway contest is a simple and effective way to gain a massive following on Instagram.


Hosting a successful Instagram giveaway contest can be a game changer for gaining a massive following. By implementing innovative ideas such as scavenger hunts, tag-a-friend contests, user polls, surveys, photo caption contests, quiz or trivia contests, collaborative giveaways, and follow and like-to-win contests, you can increase engagement and get ahead of your target market on Instagram.

Understanding the target audience and consistently engaging with them even after the contest is over is essential. Don’t be afraid to get creative and experiment with different giveaway contest ideas to stand out in a crowded market. So, plan your next Instagram giveaway contest to gain a massive following and achieve your social media goals.

Guest article written by: Juliette Princy is an SEO expert and a passionate content writer working at She has been working in digital marketing for two years and often contributes to reputable social media blogs.