E-books are a great way to educate readers or your target audience about a specific topic, industry, innovation, or concept. However, E-books can serve more than just this purpose—you can also repurpose your E-books into blogs, social media posts, or podcasts to aid your content marketing efforts.
But how should you repurpose your E-books into content that can be an effective marketing tool? There are a few proven strategies for this, but the most important thing you need to understand is that repurposing E-books can help you avoid creating content on a specific topic from scratch.
Instead, you can extract the essential bits or the most relevant information in an E-book and repurpose it into a blog post, social media content, or podcast. It will save you valuable time that you can spend on other vital aspects of your business. You can also hire professional ebook writers or book promotion services to do this for you.
So, without further ado, let’s dive into the E-book repurposing tactics that can help you amplify your content marketing.
1. Break Down Your E-books Into Blog Posts
E-books are a great way to generate leads for your business, but they don’t do much for your website’s organic traffic—unless you repurpose the E-book content into SEO-friendly blog posts.
The best way to drive organic traffic to your website is through search engine optimization (SEO). And this traffic accounts for more than half of all online traffic. Moreover, the five results that appear first in organic search results tend to get the most clicks—or over 67%.
With this in mind, you should save time repurposing your E-book content into blog posts optimized for SEO. Begin by doing keyword research for the E-book topic that you want to repurpose. Look for popular keywords relevant to your topic that your target audience is most likely to search for—it can be words or phrases they enter into the Google search engine to find related content or answers to questions around the blog topic.
Almost 40% of people who repurposed their E-books and guides into SEO-friendly blog posts have reported success in their endeavors. They have found that this strategy allows them to overcome writer’s block by using content they have already written to create an outline for a blog post and then write it with a fresh perspective. It saves them the nearly four hours they would have spent brainstorming ideas for the blog posts otherwise.
Also, repurposing a highly researched and detailed E-book into blog posts gives your target audience a glimpse of your expertise and hold on a topic. It helps build your credibility as an industry expert or thought leader without you having to spend hours crafting new content to prove it. What more do you want?
2. Create Social Media Content From Your E-books
If you wrote a comprehensive how-to guide on a specific topic or an in-depth listicle in the form of an E-book, you must use it wisely. Repurpose that content to start a conversation around a topic that attracts and engages your target audience on Instagram, X, LinkedIn, or Reddit.
Use the main highlights of your E-book, provide context, and then give a link to your blog post or E-book download if your audience shows interest and wants to learn more.
If the E-book has more relevant and engaging content than you can accommodate in a single post, you can ask the ebook writers you hire to create multiple posts in the form of a thread. You can mark the first post as 1) and the next as 2) until you’ve shared all the content you want to share to educate and engage your audience.
Creating social media posts by repurposing your E-book content is a great way to engage with your target audience by having conversations around a specific topic without the need to plan and create content from scratch. It is also a good way to promote your business or brand by associating the repurposed social media content with your business’s core values or approach.
The best thing is that you can make this social media content visually appealing by choosing from various templates available for free online. You can create a template for the social media posts based on the message and theme of your E-book content and then customize it using a drag-and-drop editor to add relevant fonts, colors, and images. It is a way to match your social media with your brand image.
You can even incorporate graphics into your social media content, instantly catching the eye and providing a sneak peek into your E-book. Alternatively, you can pique the interest of your audience by sharing visuals, snippets, or quotes that are relevant and related to your E-book topic.
It will create curiosity in your audience, and they will want to learn more about the subject. This provides you with the perfect opportunity to share the link to your blog post or E-book download. If you feel this is too much work for you, you can hire professional book promotion services to do the necessary work.
3. Turn Your E-book Content Into A Podcast or Video Series
The return on investment (ROI) from video content is greater than that from any other format, according to HubSpot’s State of Marketing Report. So, if you’re looking to repurpose your E-book content to expand your reach, turning your E-books into video content is a great place to start.
Video scripts are one option for turning E-book content into videos that attract and engage your audience. Any good content marketing strategy will involve using videos to educate, inform, or promote.
It is a great way to attract attention from your target audience or potential customers—with over 80% of marketers agreeing. And they have good reason to do that, as people watched over 3 hours or 180 minutes of videos online every day in 2023.
It is natural for you to be nervous or scared when building your video content strategy from scratch. But, having an E-book that you can repurpose into video content can make the process simpler and less strenuous. You don’t have to start from scratch, but make sure your video isn’t simply an audiovisual version of your E-book with no changes to the content.
Your e-book could be perfectly written, but that doesn’t necessarily mean it will resonate with people who listen to the content in a video. It is important to tailor the content for the audiovisual experience—it needs to have a conversational tone, be personable, and engage the listener/viewer.
If there is a lot of research and stats in your E-book written by professional ebook writers, you don’t need to do away with it—you need to present it in a way that is easy to absorb and remember for those watching the video. Ensure you don’t overwhelm your audience with too much data or stats; they may quit listening to your video halfway.
If your E-book has a lot of content you would like to share with your target audience, create a short video for each subtopic you want to cover—the length of these videos can be between three to ten minutes.
Having seven to eight shorter videos of 5 to 10 minutes long is a better way to educate and inform your target audience about the critical information related to a topic than bundling all that information into a two-hour-long video that people are likely to skip, quit midway, or listen to over several days.
Bundling all that information into a two-hour-long video that people are likely to skip, quit midway, or listen to over several days is expected to kill the primary purpose of wanting to turn your E-book content into videos in the first place.
Once you have created a video series from your E-book content, you can share it on different social media platforms. Social media websites are where people watch or engage with video content the most. So, sharing your videos on social media is a great way to put your content in front of your target audience and others who may come across it.
You can trim your videos into clips of a minute or less to share on a social media platform and caption them with a short description and a link to the full video. Sharing clips instead of the full video is a better way to catch the attention of social media users constantly scrolling through their accounts to find something of interest.
Here is the ideal length of your video when sharing it on different social media platforms:
- When you post your video to Facebook, it should be no longer than a minute.
- LinkedIn allows you to post videos as long as ten minutes, but since most professionals are short on time, it is recommended that you keep the videos to a maximum of 30 seconds.
- Your X posts should be 10-15 seconds long, even though you’re allowed to post videos over two minutes on the platform.
- You cannot share videos longer than a minute on Instagram, even if you want to, because the platform limits videos to 60 seconds.
Regardless of which platform you choose to post the video repurposed from your E-book, you should keep the length to a maximum of one minute, or almost 70% of the people will not watch it.
In addition to repurposing your E-books into videos, you can also convert them into podcasts where you communicate the contents of the E-book, highlighting the most critical information about the topic. Or you can call a guest and discuss the benefits, viability, impact, implications, etc., of your e-book topics with them.
Podcasts allow you to create longer videos or audio files—sometimes as long as 3 to 4 hours—that people interested in the topic will likely listen to during their free time and share with others they feel will be interested in listening to the podcast.
4. Offering Your E-book As a Free Download to Build Your Email List
The final way you can repurpose your E-books to amplify your content marketing is by building an email list of people most likely interested in receiving a free E-book download. After you create an email list comprising of these people, send them a personalized email offering discounts or exclusive content.
You can pique their interest by sharing a synopsis of the E-book written by professional ebook writers or contents from a chapter they cannot view anywhere else. Once you have aroused their interest, please encourage them to make the free download and learn more.
Conclusion
The five tactics detailed above can help you repurpose your E-books into useful content that provides value to your readers or your target audience. They will amplify your content marketing to help build trust with your target audience and boost the credibility of your business or brand.