How To Sell On Walmart Marketplace?

Sales of your fantastic product are going well. Together with your team, you decide it’s time to increase your distribution and develop your company. 

Getting your products in front of Walmart customers via or Walmart stores is one way to achieve this.

Getting your goods to appear on Walmart’s shelves is a smart business decision. It also requires a lot of effort and time. 

To start getting your products into stores, you’ll need to approach the company with your product, convince your buyer to sign a supplier agreement, and so on. 

Applying to be a Walmart Marketplace seller is one way to expedite the procedure and start receiving payment for product sales.

What is Walmart Marketplace?

Walmart Marketplace is an online marketplace where uncontrolled retailers can list and sell their products in amplification to Walmart’s own inventory. 

Walmart Marketplace allows you buy products from both eBay and third-party sellers facilitating walmart call out number, much like how those services operate on Amazon.

Walmart Marketplace has helped numerous suppliers get their products in front of Walmart customers since 2009. As a marketplace vendor, you can expand your market and take advantage of excellent online selling resources. 

In addition to being a great way to learn about Walmart’s operations, this is a great place to start if you want to get your products into Walmart stores.

Why Sell on Walmart Marketplace?

Online marketplaces are a hit with customers—the statistics don’t lie. Seventy percent of consumers prefer these third-party marketplaces due to the variety, affordability, and delivery options they provide, per a Mirakl survey. 

The one-stop shopping options that busy consumers want are offered by Walmart Marketplace.

Selling on Walmart Marketplace offers advantages and opportunities for your company as well. is a popular online destination with hundreds of millions of visitors annually. Your product will be on a website that gets a lot of traffic already, sparing you the headache of trying to get people to visit your own.

You will profit from top-notch security and systems. A hacker taking over your website won’t force you to get out of bed in the middle of the night. 

In terms of fraudulent transactions, you won’t have to worry as much. Error messages and broken links won’t be an issue for your customers.

Top-notch analytics are beneficial to marketplace sellers. This information can help you make better business decisions.

You and Walmart will be involved. This may result in your products being sold in-store.

If your dream has been to get Walmart to carry your goods, Marketplace provides a quick and easy solution that may lead to you eventually becoming a full-fledged supplier.

How to Sell on Walmart Marketplace

First, you must apply to become a vendor in order to sell on Walmart Marketplace. Once you have read the prerequisites for becoming a seller, schedule some time to finish the online form.

Step 1: Gather Your Documentation

Getting the necessary paperwork together before launching the application will save you both time and aggravation. The following are necessities:

Your business tax ID.

A W9 or W8 and EIN Verification Letter from the Department of Treasury.

Step 2: Complete the Application

Please visit marketplace if you would like to sell on Walmart Marketplace. Enter all required information and select “Join Marketplace” at 

Do not use a generic email domain; instead, use one that ends in your domain name. Your likelihood of being accepted rises as a result.

Check for mistakes twice over each section. Erroneous data may cause the approval process to drag on. Verify that the terms of service have been read and accepted. Click “Create my account” when you’re prepared.

Step 3: Verify Your Email

Walmart requests confirmation that the email address you submitted is correct after your application has been submitted. A page requesting that you check your email for a verification link will appear. 

Look for an email with the subject “Account Verification” in your inbox. When it opens, select “Verify my account.”. The link will expire in 24 hours, so you should act on it right away.

After your email verification is confirmed, you will be redirected to Walmart. To access my account, click.

You can ask Walmart to send you a second verification email if you are unable to locate the first one. If it’s still not there, look in your spam folder. If not, you might have entered your email address wrong on the first application and will have to start over.

Step 4: Log Into Seller Center

You will now be prompted by Walmart to use the email address and password you originally provided to log into Seller Center. Click “Log In” after entering your password and email. 

Walmart has 2-step verification turned on by default for added security (you can turn it off in Settings). You must look for the verification code in your email. After inputting your verification code, select “Continue.”

You’ll see a congrats pop-up after logging in.

Step 5: Set Up Your Account

Before starting to sell, the following three steps must be finished:

  1. Business Verification

Business Verification is the first step. This is where you apply to Walmart to have your business approved as a seller on the platform. Complete all the fields and click “Get verified.

This is divided into two sections: your Seller Profile, where you set your Display Name and enter your customer service details, and your Business Details, which include your address and GMV.

After making sure all the information is correct by checking the box at the bottom, click “Submit for review.”. If you can’t enter all the information at once, you can click “Save and close” and come back at a later time.

Walmart must manually investigate the company as part of the Business Verification process, which may take several days to finish. Upon approval, the initial screen will display the message “Your business has been verified!” and provide the option to “Review” the submitted data.

  1. Payment

Setting up your payment details is the second step, which is necessary for Walmart to pay you after you begin receiving sales. Only after the Business Verification stage has been authorized can this be finished.

Walmart provides three payment companies: PingPong, Hyperwallet, and Payoneer. After selecting a payment option, click “Get paid” and then “Set up.”. You’ll be asked to register for an account with the chosen payment processor.

  1. Shipping

Setting up your shipping and return policies is the third step. Select “Start shipping” and complete the following three sections:

The purpose of shipping templates is seller fulfillment. For additional options, click Advanced setup (where you can set different rates and shipping times by region). Alternatively, you can choose the default setup.

Next up are Return Labels. Walmart has a return shipping option available. This program must be accepted by you.

It is necessary to set up a Return Center where returns are shipped. It might match the address you provide for shipping.

Click Submit once all fields have been completed.

The registration process is simple for the most part. Just make sure to verify the accuracy of your entries by checking them again.

Step 6: Complete Item Setup

The most time-consuming aspect of setting up your account on Walmart Marketplace is item setup, which makes sense given that this is where you enter all of your content (pictures, long and short descriptions, attributes, etc).

It is possible to finish item setup prior to business verification. Nevertheless, until the account is cleared to sell and the aforementioned procedures are fulfilled, the items will remain in a draft state. 

Moreover, item setup is restricted to catalog matching. Before completing the three-step setup, bulk uploads are disabled.

Click “Add items” on the “Items” page under the “Product Catalog” to get started. 

Step 7: Add Inventory

You must now add inventory after your items have been set up in order for your listing to appear live on Inventory can be added manually for each item or in bulk using a template. Seller-fulfilled inventory can be added through WFS under the WFS section.

Search for the item you wish to add inventory to on the “Product Catalog” “Items” page. A pop-up window to manually enter the On Hand inventory will open when you click the current inventory number. Click “Update” after entering the correct number. 

Step 8: Start Selling

You can begin making sales as soon as the three-step setup is finished, your business has been validated, and your item(s) have been set up and have inventory.

To verify that your product is correctly displayed on, navigate to the “Items” page under “Product Catalog,” look for the item, click on its title, and then choose “View on” from the pop-up that appears. 

This will cause a new tab to open and show the item on

Guest article written by:

Daniel Abbott is a tech-guide writer and works for The Next Tech Community. His articles are deeply researched and informative to the B2B niche. He recently wrote about the Apps like moneylion guide that you should read right now.

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