Top 10 Digital Marketing Books Everyone Must Read

by Guest Author on May 20, 2018

in Guest Posts

With such high stakes on digital marketing, those who are involved in planning such marketing strategies need to be well-aware of the nitty-gritty of the sphere. For that, it is essential to get your hands on digital marketing books.

You may miss out on the latest and forthcoming digital marketing trends when you are not technically and academically sound. If you are a digital marketing professional or someone who is looking to build a career in digital marketing, then this blog is crafted for you.

Best 10 Digital Marketing Books Every Digital Marketer Must Read

We have listed down the top 10 must-read books on digital marketing that each and every marketing professional should read to boost their knowledge of marketing and the art of customer persuasion.

1. Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

This book, authored by Sean Ellis, guides the reader through the process of creating and executing custom-made hacking strategies. One of the best books in the lot, it is the best source to get information regarding induction of more consistent, replicable, cost-effective and data-driven digital marketing practice for your business.

Author: Sean Ellis
Rating: 4.6/5
Available on: Amazon

2. Don’t Make Me Think Revisited: A Common Sense Approach to Web Usability

Penned by Steve Krug and published (first) in 2000, the book is considered as the bible for tapping user experience. A website, being the most common place for market campaigns and advertisements, requires itself to be effective and efficient in handling customers. The book acts as a quality reference guide for building your website as the core of your digital marketing strategy.

Author: Steve Krug
Rating: 4.6/5
Available on: Amazon

3. Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity    

A qualitative and quantitative guide by author A.Kaushik, the book gives you the insight into building your website for the competition-driven digital environment. It covers topics like social media, flash content, blog marketing, video content marketing etc. to provide the reader with a wholesome and comprehensive strategy for setting and achieving digital marketing goals.

Author: Avinash Kaushik
Rating: 4.4/5
Available on: Amazon

4. The Best Digital Marketing Campaigns in the World II

A successor to its previous edition titled ‘The Best Digital Marketing Campaigns in the World: Mastering Art of Customer Engagement’, the book brings in the most successful digital marketing campaigns in the recent history to the readers.

It also brings forward an impact-based analysis of these historic marketing campaigns in the recent past. The book covers around forty new digital marketing campaigns that are being adopted by different brands/agencies around the world along with the list of best mobile marketing apps for digital marketers.

Author: Damian Ryan
Rating: 4.5/5
Available on: Amazon

5. Digital Marketing for Dummies

An excellent reference for digital marketing, the book incorporates practical, specific, and current details along with insights and pieces of advice for designing digital marketing strategies. As a comprehensive guide, it covers customer journey, marketing planning, SEO management, data analytics, etc. to give a complete picture to the reader about marketing in a digital way.

Author: Ryan Deiss
Rating: 4.6/5
Available on: Amazon

6. Introduction to Programmatic Advertising

A higher level study material in the domain, the book provides in-depth details and analysis about the nitty-gritty of programmatic display and marketing. The book is a ready reference guide for digital marketers who want to get some quantitative and qualitative content in a precise and compact manner.

Author: Dominik Kosorin
Rating: 4.3/5
Available on: Amazon

7. Social Media Marketing 2018: How to Boost Your Company’s Success with Facebook, Twitter, Instagram & Co.

Social media platforms like Facebook, Twitter, Instagram, etc. are an indispensable part of digital marketing strategies these days.

Apart from being an added value for your marketing strategies, these platforms provide you an opportunity to connect with a wide and diverse audience base at a single point. The book understands the power of social media aptly and spells out the comprehensive methodology to tap this channel of digital marketing effectively.

Author: Stephanie Holmes
Rating: 4.2/5
Available on: Amazon

8. Marketing Automation Foundation: Eliminating Unproductive Marketing

This book, written by Steve and Brian Thomas, deals with marketing automation. It explains the role of marketing automation in laying down the foundation for a business to scale up a digital marketing strategy.

The guide pays heed to the fact that most of the marketing process nowadays are automated and require good plans and campaigns to build upon. It helps the readers with tools, techniques, and concepts of marketing automation.

Author: Steve and Brian Thomas
Rating: 4.3/5
Available on: Amazon

9. Blogging: The Millionaire Blogger

Blogging: The Millionaire Blogger is a short, point to description reference for kick-starting blogging and writing to earn some beneficial output. Blogging and writing is an important part of SEO-based digital marketing strategy. The book provides you a ten-way methodology for earning a million dollars.

Author: Thomas Black
Rating: 4.2/5
Available on:  Amazon

10. Social Media Marketing All-In-One One for Dummies

A comprehensive and crisp guide for social media marketing, the book provides a 360-degree view of social media and its advantages as a part of a digital marketing policy. It tries to explain its content matter through graphic labels and diagrams. Chapters related to advertising on platforms like Facebook have also been dealt in detail.

Author: Jan Zimmerman and Deborah
Rating: 4.2/5
Available on: Amazon

Coming to the end of this well-researched list, you would have got a fair bit of idea about the digital marketing books that will best suit your needs and aid you in your digital marketing strategies. 

To buy these books at best prices, you can place your order via Amazon Sale & Offers and avail great discounts. If you are interested in getting the e-version of these books, you can visit the official website of Kindle.

Guest article written by: Ashmita Tamta writes for Collegedunia, India’s largest college information repository and review site. She is an idealist with a major in Zoology, a keen interest in global affairs, and hopes of changing the world.

Comments & Leave a Comment

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{ 3 comments… read them below or add one }

DigiNekt June 14, 2018 at 09:52

Thanks for the sharing this informative post. It will really help people to improve their marketing skills. Keep sharing this type of useful information.

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Craft film school June 15, 2018 at 07:52

Digital marketing is very important today. At craft film school we teach students digital marketing as a course. These books will be great addition for students when studying.

Reply

Krystal Herrera June 20, 2018 at 05:28

Cool list! Thank you for sharing them. Another great list to add on my must-read books. Cheers!

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