I was going to create a post on how you could get better Search Engine Optimization for your blog using FeedBurner links, especially if you have a habit of commenting on blogs with CommentLuv that pulls your FeedBurner RSS feed to get your latest blog post(s), but FeedBurner made a change that would render my post worthless, so I didn’t post it…
If you’re not using CommentLuv on your own blog yet, find out why you should: I Luv’ CommentLuv – do you have it on your WordPress blog yet?
The thing is, the default method for FeedBurner to redirect users to your blog post is by using a “302 Temporary Redirect” method. Instead of the user seeing the direct URL for your blog post, for instance:
… they will see this URL:
FeedBurner changes the URL in order for them to track any clicks you might get, so it’s great for tracking and statistics purposes but bad for Search Engine Optimization as your link love might get lost in the “302 Temporary Redirect” method.
Up until earlier this week, you could change the FeedBurner tracking settings from what you could basically call “In-depth tracking, but less search engine optimization” to “Less tracking but more search engine optimization”. Basically a switch between the 302 redirect method and a “301 Permanent Redirect” method which forwards all the link love to the final destination: your blog post.
Well, as I said, it seems FeedBurner beat me to it. Before I could publish the post teaching you how, and why (as I just explained above) to change your FeedBurner settings, FeedBurner updated their redirect method to the better “301 Permanent Redirect”.
So what you have to do is nothing, nada, zip, zero, zilch.
All your FeedBurner RSS feeds have automatically been updated to 301. Don’t be surprised if you see a PageRank increase in the next PageRank update since you will have much more link love sent to your site – but only if the following conditions are true:
- You’re using FeedBurner to “burn” your RSS feed so you can track how many subscribers you have etc. If you’re not using FeedBurner then their change will of course not affect you in any way as your standard RSS feed will already provide the direct URL to your blog posts.
- You post comments on other sites (and you could win $100 a month) that uses the CommentLuv plugin or similar, which pulls your latest blog post(s) through FeedBurner.
- Those blogs you comment on, are “do follow” blogs, just like TechPatio.com and
ApplePatio.com. If they are “no follow” blogs (which is default for WordPress blogs), then you’re not getting any link love sent back to your site.
To find out more about do follow / no follow and what it means, please continue to this post: TechPatio is a do follow blog, spreading link love for free.