It took Sony’s PlayStation 3 “just” about four years to make a profit, after being launched in United States and Japan. Up until now, Sony has paid more to produce the PlayStation 3 than what they actually sold it for.
Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios, said in an interview with IGN that:
This year is the first time that we are able to cover the cost of the PlayStation 3. We aren’t making huge money from hardware, but we aren’t bleeding like we used to.
When asked about a price drop, now that the PlayStation 3 is cheaper for Sony to manufacture, he says:
We have lots of great games coming out and innovations with Move and 3DTV, so we don’t believe this is the time for us to think about a price drop.