Sony: PlayStation 3 Now Profitable

… but price drop is unlikely, says Shuhei Yoshida.

It took Sony’s PlayStation 3 “just” about four years to make a profit, after being launched in United States and Japan. Up until now, Sony has paid more to produce the PlayStation 3 than what they actually sold it for.

Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios, said in an interview with IGN that:

This year is the first time that we are able to cover the cost of the PlayStation 3. We aren’t making huge money from hardware, but we aren’t bleeding like we used to.

When asked about a price drop, now that the PlayStation 3 is cheaper for Sony to manufacture, he says:

We have lots of great games coming out and innovations with Move and 3DTV, so we don’t believe this is the time for us to think about a price drop.

9 thoughts on “Sony: PlayStation 3 Now Profitable”

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  2. If they can make PS3 cheaper, I’ll definitely get one and they can earn my money 😀

  3. sony too much put energy in providing the high class gaming experience. unfortunately, they forgot one thing crucial. that people just like have some fun. nintendo did it perfectly. but still what sony did is put another step of gaming console and yes i hope theyre profitable

  4. With Sony’s products, most users can gain the best gaming experience. However, many times, the price makes more people keep away with Sony.

  5. That’s good to hear. Now that Sony’s not struggling with that they can do even more for the system now. I’m looking forward to seeing what all they are going to do now.

  6. They have never made money on the console itself- I believe it costs them more to make than to sell… The whole point of it is the softwatr (the games)… that’s where the revenues come from and that’s what it was invented for anyway.

    They mihgt aswell make it totally free of charge and beef up on copy prtection to a max .. now that’s a buisness model that might have never thought about 🙂


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