Brand Naming – Most important factor for your organisation

It's not easy coming up with a great brand name

Yeah! It is definitely not easy. You always need to come up with something that is not common and something that is not taken by somebody else. You might have thought of every naming agency or company in town and thought of which one would be apt for you. There is surely something about a name and keeping a name for your business is the first step to paving the way for defining your company brand.

Whether you are a start-up company, planning to set-up a new wing, releasing a new product or service, you need to ensure you have a name that would go with the type of venture you are looking out for. While a naming company can always come to the rescue, you can always rely on the good old pair of brains you are gifted with. However, the naming companies know their job and it would be preferable that you let them do what they are good at.

If you are still stuck up on the importance of brand naming, given below are famous four pointers that will clear the air:

Your name is YOU: Everyone has a name and almost all are unique. Likewise, your brand name is an essential aspect of your brand. You will be advertising the name and alluring your target audience towards the product or service you are offering.

It tells something about YOU: If you happen to take notice, you will realise that not all business names tell anything about what they are selling or offering. While you are not expected to name, a deodorant ‘No stink’ you can definitely think of something that would be something different than your competitors.

Your Customers want YOU:  Always keep your target audience in mind. It is an art to wrap your customers round your finger. You must emphasise your product or service qualities. If a naming agency has been hired to give your brand a name, you need to brief them about the various aspects that you would like to be known as the features of your product or service. This would help in the long run to give a unique identity to your brand name.

Know YOUR Customers: As much as it is important to know your product or service, it is equally important to know your target audience. The naming company may or may not take this aspect in mind, but you need to take note of this. A major reason for this is that when your target audience and their basic temperament, habits, choices, it is easier to form a brand and eventually give an ideal name to your product or service.

While it is a raging fever to set up one’s own product or service, the naming companies are working overtime to cater to the needs. If you tap into your creative self and keep an eye for pitfalls, it will be easy to form a brand name that would serve as the cornerstone of your business and your profit in the eventually.

Guest article written by: Clayton Tolley is the owner and founder of Brandsymbol, a global naming agency located in Charlotte, NC. Clayton has over 20 years experience working with the world’s top brands.

4 thoughts on “Brand Naming – Most important factor for your organisation”

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  4. We have to make a market research before selecting the most appropriate brand name for our new company or product. Therefore, the brand should suggest the main features of the product and have be appealing to the potential customers.


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