If you are a business entrepreneur, you appreciate the value of an online platform. While creating a blog or website is easy getting and maintaining traffic is a different kettle of fish altogether. Indeed, most online blogs and sites collapse due to lack of traffic flow. Luckily, this is the age of information and you can learn how to become a blogging guru with a few clicks.
Numbers don’t Lie
You might be wondering why everyone seems to be blogging. That includes the biggest companies such as Times, CNN, Alibaba among others. There are 2.92 billion internet users according to the International Telecommunications Union (ITU).
A Forrester Research study shows that 6.7 million people blog on blogging sites. What’s more, B2B marketers with blogs generate 67% more leads; what better motivation can you get?
Drawing more Traffic Creatively
It is really not rocket science to get more traffic to your page. Take a look at some of these tips:
Become a social animal: They say man is a social animal and it is time you showed this quality. You have to leverage on social media including Twitter, Facebook among others. You just need to add a link of your latest blog on your Tweet and ask for retweets.
Content is king: Whatever else you do is irrelevant if you don’t have quality content. Keep your blogs short and to the point, write provocatively, use link bait techniques and never assume your readers do not know about stuff.
Use blast email or newsletter: Forbes has consistently given this as among the top ten blogging tips. You should include links to your blog if you are sending newsletters or blast mail. If you have selected your mailing list carefully, you can expect these contacts to check out your blog.
Know your audience: This is the first rule in [tp lang=”en” only=”y”]how to start a blog[/tp][tp not_in=”en”]how to start a blog[/tp] and it is an important guideline in increasing traffic. Your content has to be relevant to the audience and this means you must know the people you are actually targeting.
Optimize your blog for search engines: With Google raking in 6 billion users annually from across the globe, you need to make your blog SEO friendly. Employ white trick systems including link building to make your blog on search engines.
Read and contribute on authoritative blogs: In every industry, there are influencers and you must follow them. By contributing and leaving a link to your page, you will be creating an easy way to get relevant traffic to your page.
Blog frequently: If there is a no-no in blogging, it has to be inconsistency. This kills even the best blogs naturally. You must make sure you are always updating your page. When you cannot come up with new content, ask readers what they would like you to write about.
Leverage on sharing: Facebook and Twitter are not the only sharing platforms. You should try Reddit, Quora, Pinterest, Vine and Digg among others.
Truth be said, drawing traffic is easy but requires intense input. You just have to be visible, relevant, consistent and bullish in pushing your brand. So, get writing and sharing and see your business start growing once again.
Guest article written by: Jim Ewer is a digital marketing evangelist. Having worked in the IT industry for over a decade, he has consistently written blogs on the same. He works as a consultant on digital marketing and has helped hundreds of businesses on the same.
Hi Jim,
Just wanted to say thanks for this great content. I manage to get medium PV daily but that is not consistent. And so was thinking for some other source and this helped a lot. Thanks for sharing.