Unless you’ve been hibernating for the last couple of years, you’ve probably heard of influencer marketing. You might have an idea about what it is, or maybe you’ve never considered it a viable option. Let’s set the record straight.
We live in an age of unprecedented access to information, and each other. Increasingly, people rely on peer reviews to make buying decisions. Since most people intuitively trust individuals over large organizations, personalities are becoming a major part of marketing. Oprah Winfrey has catapulted several books into bestseller lists by talking about them. Podcasters like Joe Rogan and Tim Ferriss drive hundreds of thousands of visitors to products they endorse. Over Twitter, Facebook, Instagram, Pinterest and even Snapchat, popular personalities and thought leaders are driving consumer behavior and influencing trends in their niche.
When you realize how much of an impact these influencers truly have, it’s easy to understand why influencer marketing is as popular as it is.
Given how popular social media platforms are today, influencer marketing is a veritable goldmine if you go about it correctly. It gives brands access to an audience that is already primed to accept information from an influencer, and it allows you to create marketing campaigns that are less sales-ey and more organic and authentic. When you work with influencers over social media, you can create content that promotes your brand and entices audiences simultaneously.
Like most marketing disciplines, the difference between good and bad influencer marketing lies in the details. If you’re too aggressive and just want to ride the coattails of the most popular social media personality in your market, you might come off as pushy and inauthentic. On the other hand, if you undertake a campaign without defining and tracking key metrics, you won’t have a clear picture of what works and what doesn’t.
This Infographic below takes a look at how Influencer Marketing works, and how you can use it to your advantage.
Guest article written by: Mohammad Farooq works as a Social Media Analyst. When not doing anything related to Social media, he goes backpacking around India. He regularly blogs about Travel, Movies, Sociao-political Issues and a lot of other things on his blog “ReveringThoughts”.