Setting up a business website in today’s scenario is one of the most difficult tasks especially for those businessmen who don’t have appropriate knowledge about the site designing. In fact most of the business owners ask for plugin suggestions (as plugins are the most significant aspect of your WordPress site). But collecting a right set of tools will help you take your online business to the higher level.
Therefore, we bring you the collection of 10 must WordPress plugins for the year 2016 that will elevate the brand image of your business website.
So, let’s begin!
Site’s Performance is one of the crucial factors that help in determining the search engine page ranking of a business website. With the use of Google Analytics plugin, you can improve the overall performance of your site, web app, and much more.
Google Analytics is one of the most convenient and free website analytics tools in the web market that allows you to turn your customer insights into action.
In simple words, Google Analytics plugin allows you (website owners) to see where your visitors are coming from, and how long they are spending time on your site, so that you can optimize your site accordingly to increase your web traffic.
WordPress SEO by Yoast is one of the few popular plugins offering a ton of advanced features that can help you optimize your WordPress site for search engines. In fact, it is one of the most downloaded WP plugins over the internet.
With the Yoast SEO, you can easily add SEO title, meta keywords and meta description to each post and page of your website. You can also edit your title for your main site, category, archives and tag pages.
It also includes Open Graph meta data, Sitemaps and ping search engines, and Twitter cards whenever you upgrade your WordPress site.
However, the free version of Yoast SEO is comparatively user-friendly and also offers a lot of resources. While the premium version includes multiple focus keywords and redirect manager, and paid extensions such as Video SEO and News SEO that optimizes your site more effectively in lesser time.
Email Marketing is one of the advanced marketing techniques that can help you drive more visitors to your site. And with the use of MailChimp, a reliable email marketing service providers, you can create custom newsletters or email lists to entice your visitors.
It lets you create email lists and also helps you send emails to your subscribers. You can quickly and easily setup this plugin into your site. It comes with a user-friendly drag and drop interface that helps you create campaigns that can match your site’s design.
Despite powerful functionalities and features, MailChimp also allows you to create and schedule automated emails that look into your purchases, nurture leads and offer product recommendations to your subscribers via newsletter.
Fun fact: Over 10 million of businesses (websites) use MailChimp plugin to send 500 million emails every day to their subscribers.
The Contact Us Page is one of the most important pages on a business website. This page allows your visitors and web clients to get in contact with you quickly and easily.
Gravity Forms is an incredible contact form plugin for WordPress that helps you create customized and user-friendly contact form with ease.
You can use it to build any type of form such as a survey, web directories, request a quote form, web directories, etc. for your site.
Furthermore, Gravity Forms enables you to integrate a ton of third party services including PayPal, Stripe, MailChimp and much more to extend the functionality of your business site.
Speed (performance) is one of the most significant SEO aspects that determine the success of a business website. Faster sites rank higher in search engines – more visitors will browse your site and this will increase your conversions.
Well, you can optimize the speed of your site by making the use of WP3 Cache plugin. It enables you to serve cached and compressed files to your potential visitors. Through this, you can reduce the load on your server and your site will start running faster.
Moreover, the W3 Total Cache plugin also enhances the user experience by boosting the server performance and minimizing the download times and offering you the transparent content delivery network integration.
It is a pretty good speed optimization plugin for WordPress users.
OptinMonster is the leading conversion rate optimization software.
It allows you to convert your site visitors into potential customers and email subscribers. If you are planning to grow your email list, then OptinMonster is a must have a plugin in 2016.
It is an amazing plugin that comes with a drag & drop builder to help you create intriguing optin forms that are developed for the highest conversion rates. You can also test multiple designs, content, headlines and much more by performing the A/B test on your site. This will also increase conversions.
Plus, this plugin includes different types of optin forms such as floating bars, lightbox popups, sidebar forms, slide-ins and much more. You can even collect the stats and view which optin forms are performing the best.
BackupBuddy is an ideal plugin for WordPress that allows you to keep a backup of your WordPress site quickly and efficiently.
You can run either a database backup (for quick and easy backups) or a full backup (where the plugin will save/store your WP database, media library, plugins and theme files).
You can also send your backups to offsite storage destinations such as Dropbox, FTP or Email, BackupBuddy Stash, etc.
But the best thing about BackupBuddy is that you can also do scheduled backups. This means you can set the schedule to send your backups automatically to the offsite storage destinations without a hitch.
Soliloquy is the best WordPress slider plugin in the web market.
With this amazing plugin, you can create sliders on the landing page(s) of your site to showcase your featured products, contents, images, announcements in an engaging and attractive manner.
You can also create intriguing sliders to engage more visitors towards your business site. This plugin is created in such a way that converts simplicity into a robust and usable slider engine.
We can say that Soliloquy considers the functionality, usability, accessibility and reliability of your business site and enhances its design to drive more visitors.
Security of a website is going to be a common problem for website owners even in 2016. In order to strengthen the security of your site, you should use the Sucuri security plugin (Sucuri’s web application firewall) to clean up and protect your site from security threats.
They keenly monitor and protect your site from hackers, DDoS, brute force attacks, malware threats and other security vulnerabilities.
So, add this firewall on your WordPress site today.
MaxCDN is a versatile WordPress plugin that provides faster page load times, increases conversions, and better Google (search engine) rankings.
As we know, images and other static content of a site takes a huge time to load. If you want to make your site faster, you need to use a CDN (content delivery network) to deliver your static files.
MaxCDN is the most popular and trusted CDN service provider which is integrated with WordPress. You can use it to place all your static content such as images, downloads, videos and stylesheets on MaxCDN servers, located nearer to the end users.
It caches all your content so it will load faster on different devices while maintaining the usability and accessibility of your site.
This is the list of 10 must have WordPress plugins in 2016 that will extend the functionality, improve the user-experience, increases the conversions of your business website.
Guest article written by: Lucy Barret is working as a Sr. WordPress developer for a PSD to Responsive WordPress conversion company, HireWPGeeks Ltd. She is also a blogger and loves to share her knowledge and experience through her tutorials. You can follow her company, HireWPGeeks on Facebook as well.