Is SEO Dead? Here Are Reasons Why Your SEO Expert Doesn’t Think So

Every new day in the modern business landscape comes with interesting developments. Most of these new developments are targeted towards the internet marketplace which has become the most influential platform today. If your business is not on the internet platform, you are facing real danger of collapse. It doesn’t matter how established your business is because the search engine is the new frontier in contemporary business.

To appreciate how crucial the internet is, consider that about 3.6 billion people are using this platform for different purposes. Most brands now have a website to boost their online visibility and this is always a good place to start. Whatever the nature of your business, it is time to get your brand noticed on search engines.

More than a Beautiful Website

Search engine optimization (SEO) is the holy grail of modern business marketing and your marketing strategy must reflect this. According to the Search Engine Journal, 93% of online experiences begin with a search engine. In other words, your website must feature prominently on search engine result pages (SERPs) for you to leverage the large number of internet users. The fact that 75% of internet users don’t scroll beyond the first page of SERPs means you have to work proactively to get your website to rank highly.

A few years back, all you would have needed to compete on the online platform was a beautiful website, but today, search engine algorithms are being updated regularly. As search ranking factors keep being reviewed, it is important for you to hire Floodlight SEO – Internet Marketing expert to guarantee that your site ranks highly on SERPs.

But isn’t SEO dead? Of course this is one of the things you come across when you are doing research for your SEO campaign. Many so called search engine experts argue that it is not possible to boost a website’s ranking because Google and other search engines never reveal their search ranking factors. Well, if you have been taken in by such kind of talk, your business is losing out big time. Below are some factors you need to remember any time you hear someone claim that SEO is dead.

1. Top Websites on SERPs Perform SEO

If SEO is dead, how come the best performing websites have solid SEO strategies in place? In fact, these websites have hired some of the most recognized SEO companies to carry out their SEO campaigns. Your competitors are also doing it and performing better than you. If you ever needed any motivation to do something, this should be motivation enough.

2. Increased Conversion is Never Automatic

How is it possible that two websites that have been developed by the same web developer perform differently on SERPs? Even for the same target keywords, such websites will have different ranking because the SEO efforts also vary. If you are after high conversion, then you have to work for it and setting out an SEO strategy is the best place to start. The best conversion rates are observed by websites that have SEO strategies and this is a good reason to get started too.

3. Changes in the Search Engine Landscape

What happens when your business environment changes? If you are an entrepreneur, you appreciate that your business has to adjust in order to stay ahead of the competition. The internet marketplace is highly volatile and with so many changes, the best thing you can do is to stay abreast of the changes. The best way to do this is by integrating SEO in you marketing strategy. For instance, the role of social media in your business strategy today is crucial because there is no denying the fact that social media networks can boost traffic and increase conversion.

4. SEO Just Keeps Evolving

If you had any doubt about the place of SEO in your business, consider that this is an industry that keeps evolving despite all odds. A few years back, link building was all the rage and most SEO specialist were immersed in these techniques. Today, your SEO consultant will most likely be concerned about long tail keywords, dense content and mobile-ready design. For an industry to be this vibrant, it simply means the services they are offering are relevant. Ask yourself this; why are many other web masters so concerned about what is happening in the SEO industry?

Whatever you might have heard, SEO is not dead and it is not going to die any time soon. You just have to readjust your marketing strategy to fit the emerging SEO trends.

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