How Does Web Hosting & Domain Name Influence E-Commerce SEO

When you are initiating an e-commerce business, you need to take important decisions. However, you need to pay major attention to selecting the best domain name and website hosting service provider. Many of you still do not understand the importance of web hosting and domain name associated with the SEO. Remember your online business could be immensely benefitted by SEO traffic by chalking out a robust e-commerce SEO plan for web hosting and domain name.

Domain Name

Choosing the perfect domain name is vital to your e-commerce business and the right domain name would be impacting the website’s success in terms of Search Engine Optimization and Social Media Marketing. You could maximize your SEO traffic by keeping the following factors in mind.

  • Your domain name should be the same as your organization’s official name. This would be generating the much-desired uniformity across all platforms where your business exists whether online or offline. This is the perfect way of reinforcing your brand weight.
  • Your domain name must include relevant keywords if you want to reach and engage more and more people. This would help in enhancing search engine visibility. For instance, if you are selling only mattresses, your domain name must include that word to add the necessary purpose of your domain name and also the type of your business.
  • The domain name has a role to play in lead generation too. It is actually, the trust or faith that converts a user into a lead and we know that people actually trust and rely on things that they are familiar with. On the web, you have to realize that everything is truly multi-national. So you must consider registering with some other high-value domains such as .co.uk or .au for reaching out to people belonging to the countries where the above-mentioned domain names actually are trusted.

Website Hosting Service Provider

After choosing the perfect domain name, it is necessary to choose the most suitable web hosting and this could prove to be pretty challenging. Web hosting is supposed to be the engine for keeping your business alive and kicking. Web hosting would also, be impacting your website’s SERP ranking. Along with unsuitable on-page factors, your web hosting issues could be affecting the SEO rankings too. Moreover, it has been proved beyond doubt that e-commerce hosting would be impacting online sales to a certain extent. Hire the services of a Rochester Mn SEO expert for perfect solutions.

Irrespective of whether it is a devoted hosting server, Linux VPS or Windows hosting server or may be a shared hosting server, every one of them would be requiring certain features for maintaining the anticipated performance level needed for your e-commerce site if they want to conform to the existing web hosting standard.

Factors to Consider While Choosing the Best Web Hosting Services

Server Uptime: You need to stay afloat 24×7. Every single second your e-commerce website is not accessible by your users, you are losing out on valuable business and your entire purpose is defeated. A server uptime usually is 99.9 percent as per the industry standard.

Page Loading Speed: As per statistics one-second delay in page response would mean 7 percent reduction in conversions. You may even lose up to 40 percent of your clients provided the delay exceeds 2 seconds or more. Bandwidth and RAM of web hosting would be determining this vital factor of your e-business. In this context, you must know that a dedicated and expensive server could take care of the issue. Linux and Windows virtual servers could actually be a cheaper alternative.

If you change web hosting location, it would be directly affecting your site’s performance because of the distance between your users and your hosting server. Website hosting service providers today are making the most of the distributive capability of the content delivery systems. This is supposed to be an effective network of website servers extending across diverse geo locations for solving inescapable issues.

A Versatile Payment Gateway & Security

It is essential to integrate a versatile payment gateway for a complete and fulfilling shopping experience. You must ensure complete server security of your e-commerce site’s payment gateway. Only then you would be successful in building and fortifying trust with all your customers.

Conclusion

A domain name and the perfect website hosting service provider are important for SEO success. Your business online could be immensely benefitted by the organic traffic of your search engine. All you need to do is to chalk out a robust e-commerce SEO strategy and plan for web hosting and domain name.
Author Bio: Jennifer Morang is a Rochester Mn SEO expert who runs her own blog. She is an avid blogger who shares exceptional information through her blogs and keeps us updated on SEO and SMM latest trends.

Guest article written by: Jennifer Morang is a Rochester Mn SEO expert who runs her own blog. She is an avid blogger who shares exceptional information through her blogs and keeps us updated on SEO and SMM latest trends.

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