Are you following the SEO tips and hacks from the book? Are your KPIs still plummeting? It is time to stop wracking your brain. There are a few SEO secrets that are not there on the most popular SEO blogs. As a result, even the top SEO experts probably make some of the mistakes you have been making for a while now. Since Google uses over 200 factors to rank a website, it is quite difficult to keep your eyes on every one of the contributors.
Even when we think we are foolproof, we can make a few fairly obvious mistakes. Ever-changing algorithms of popular search engines like Google and Bing often make it harder to find out exactly what is causing a plummet in organic traffic and conversion rates. Between analysis and optimization, take 10 minutes to find out about thefour common mistakes even the most reputed SEO experts are making right now.
Not creating enough link-worthy pieces
Referring domains is one of the top 3 contributing factors when it comes to ranking and organic traffic. Guest posting, influencer marketing, and manual reach campaigns can be quite effective in pursuing high authority links, but they can be quite costly. The only way to do so without spending hundreds per month is by creating unique high-quality content on a regular basis.
Explore different kinds of content including reviews, image collections, infographics, charts and graphs and even a how-to guide. Not only do they provide resources for high-quality links, but they also provide ideal content for search engine results.
Not making enough use of paid media
A huge part of search engine optimization also relies on lead generation and customer acquisition. The sales funnel quite extensive, and some of the elements recur throughout the topography of the tunnel to accelerate the process. For example – social media channels like Facebook, Twitter, Instagram and Pinterest offer some of the better ways to curate content and attract more views.
Almost all social media platforms offer paid advertisement offers. They are mostly PPC campaigns that can be straightforward and rewarding. If your website is not ranking organically in spite of extensive efforts of your SEO team, it is time to consider PPC Keyword research and other forms of sponsored ads (Google Ads).
You are not targeting your local market
This is especially applicable for businesses catering to a local crowd. For example – if you are a pizzeria that caters to a huge local population or a clothing boutique that sells to a niche clientele within a locality, you need to popularize your website within that particular area. Your business in Huston needs to attract people currently within the city bounds, looking for a similar business.
You can start your hyper-local optimization by creating your own Google My Business page. The local optimization results in highly specific CTRs with higher chances of conversion.
- Almost 50% of all searches on mobile devices translate to a store visit.
- Over 85% of your potential customers are right now looking for a business like yours with reliable reviews and ratings.
- Over 85% of these users trust website reviews and third-party business directory reviews for hyperlocal results as much as personal recommendations.
Optimizing your content and site for local SEO is not difficult or costly. You need a Google My Business account and a command of the latest updates. You can visit the pdxseo.net for guidance on the latest SEO updates from Google.
Not paying enough attention to internal link structure
When a website starts, it barely has a lot of pages, categories, subcategories, and tags. As your website grows, you need to keep your content organized and easily visible. Sites usually do not rely on the traditional concept of indexes and page numbers. To keep all the content accessible, you can simply link one page to another. Creating an array of categories with their subsequent subcategories, providing tags to the articles and blog pieces, and introducing keyword-optimized anchor texts will help you create a human-friendly and search engine crawler-friendly website.
Another way to achieve this is by submitting an updated XML sitemap to the search engine bots. Creating the right kind of links and regularly updating your sitemap using plug-ins will help you utilize your crawl budget optimally. This will result in better visibility of your content and distinctly higher organic traffic flow. Always remember, none of the web pages should be more than two clicks away from the CTA or homepage or the landing page.
No matter how long you have been oblivious to these factors of SEO and ranking. You can start acting on them right now to improve your organic ranking, traffic flow, conversion rates and ROI.