1. Word-of-mouth recommendation
Every marketer knows that there is nothing more powerful than a word-of-mouth (WOM) recommendation, even in the era of the internet and digital marketing. However, what good does it do to praise your own product? Well, this actually depends on your personal brand. If people believe that you have a reputation that you can endanger by promoting a bad product or an inefficient service, they will be far more likely to trust you. In other words, creating a personal brand not only allows you to benefit from your own WOM recommendation but it opens up this as an option in the first place.
2. Making your business seem more legitimate
One of the most common scenarios in the business world is the situation where you work in a certain industry and then decide to break off and start a company of your own. This creates a potentially tricky situation. On the one hand, you’ve been in this industry for years and know how it works but on the other hand, your company is new to the market and as such lacks any credibility. With the right personal branding efforts, you can easily put the focus on your own experience and use it to make your business appear more legitimate.
3. An invaluable skill
Another thing you need to keep in mind is the fact that even if your business fails, your personal brand can help you get an easier start the second time around. In other words, your personal branding efforts are there to stay, regardless if you are looking for a gainful employment or planning to start a new enterprise. Nevertheless, learning how to do personal branding methodically is not something that one can do intuitively. Therefore, it might be a much better option to look for your local branding agency from Melbourne and ask for a consultation.
4. Expanding your network of contacts
The next thing you have to keep in mind is that networking depends more on your personality and portfolio as an expert than the status of your business. Seeing as how most networking is done on a personal level at various events and conventions, creating a personal brand can significantly help you in this way. The benefits that this brings to your business are numerous, starting with the fact that it helps you form partnerships, attract investors and hire experts a lot easier.
5. Becoming more resilient
An online community can sometimes be completely reckless and a single PR blunder may be enough to put an end to your marketing efforts. However, things are not always so extreme and if you have a strong enough personal brand to back you up, you might become more resilient to such mistakes. You see, people are more likely to give the benefit of the doubt to those they trust or even like and the easiest way to achieve this status is through personal branding.
At the end of the day, you need to understand that while major conglomerates have boards of directors, major shareholders and a complicated senior management structure, a small business is heavily owner-oriented. In other words, there will be times when it will be nearly impossible to say where your private brand ends and the brand of your company starts. Luckily, as we saw from the above-listed, this trend can be used heavily to your advantage.
Guest article written by: Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.