Growth is a term that’s being thrown around a lot. It’s been overused and has been misrepresented over the last couple of years but very basically speaking growth is about a rapid experimentation process with a goal of expansion and growth of your business. It’s incremental gain over long periods of time, folded over each other that have led them to a high velocity curve and growth over a period of time.
So, Do follow these tips which might eventually lead you to that hockey stick growth curve for your ecommerce store.
#1 List your products on Google Merchant
The first step is to get your product listed on Google the way you do this is you sign up for what’s called Google merchant account.Google merchant account that allows for you to list any product any physical product for that matter and Google does the rest so it’s not a keyword campaign. It’s quite simply you give Google your product description list and they do all the rest. This ensures that you gain from all the organic traffic that Google is already getting and sharpen your category by creating a Google merchant account More products means more chances to get in front of customers.
#2 Apply a heat mapping tool on your e-commerce store
The second step is to apply a heat mapping tool on on your e-commerce website. Google analytics gives you metrics like bounce rate, monthly visitors, weekly visitors etc but a heat mapping tool shows you exactly where people are clicking. Heat mapping tool is different from google analytics because it gives you much more in-depth analysis of what’s going on where people are clicking as soon as they land on your website.
Let’s say for example your website developers put the shop now button to the left but most people that come to your website , however as per the heat map you find that maximum people are clicking on the right side of the website page. Based on these insights, you can make the necessary changes. The heat mapping tool shows you that information which is very critical and very valuable in improving the aesthetics and the user experience of your website to increase the conversion rates.
There are couple of Free & Paid Heatmap tools available in the market. You can review them and choose the best Heatmap tool that fits in to your budget.
So, it’s not just enough to drive traffic to your store, what’s important is to see exactly where people are dropping off and modifying your website to fit that traffic that’s coming to your website.
#3.Optimize Transaction emails
Transactional emails are confirmation email receipts that you send to your customers as soon as they purchase from your site.
As per Experian, transactional emails have 8x more opens and clicks than any other type of email and can generate 6x more revenue.
One of the most visible ways of optimizing your transaction emails is by impromptu upsell and cross-sell recommendations into your transactional emails. For example, someone buys a Mobile phone on your website in the confirmation email you can up-sell them a Sturdy Case
Though, it is not necessary to be pushy in your transaction emails. You can also encourage people to join your social media channels or leave feedback or many different things, but trying to cross-sell is an effective way of driving more sales back to your eCommerce site.
The most exciting aspect of transactional emails is the engagement rates they are often very high. Well, there is the lot to learn about optimising your transaction emails as this is a vast subject and the results are obtained only through the research & exploration.
#4 Influencer marketing
Garyvee says “Influencer marketing is one of the cheapest attention arbitrages right now, and I truly believe that it’s one of the most effective ways of advertising a brand right now as well, along with Facebook ads”.
There are hundreds and hundreds of influencers out there – Youtubers, Instagram models who have a significant social media following with whom you can partner up with dozens of such influences with significant followings on social media and give them a free product send them a free product for them to review post them on the Instagram post them on their YouTube channel and get people talking about your brand.
Hopefully these four strategies will keep you on the right track to get more visibility and sales to your ecommerce store in 2018
If you have any questions we’re always happy to help. Just leave me a question in the comments box below and I’ll be happy to get back with you.
Guest article written by: Kaartik Iyer is the co-Founder and Director of Marketing at Infigic. A ecommerce development company and Magento agency. Kaartik has contributed on sites like Huffington Post, Yourstory, Tamebay to name a few. He’s a ‘must follow’ eCommerce expert and has been named one of the top ecommerce marketing influencers. He’s passionate about fitness, entrepreneurship, startups and all things digital marketing. Hit him up on Twitter @Kaartikiyer for a quick chat on any of these topics.