10 Research-Backed Web Design Tips: How to Generate a Website That Works

by Klaus on September 26, 2019

in Articles

Long ago, when the term user-friendly websites was not that common, professionals did not have a key tactic to look forward to in order to build a website that would rope in valuable returns. Well-made and carefully generated websites were not that common.

Instead, professional website developers relied on the one tactic that was popular back then: to describe every single feature to make the websites easier. However, this still gave rise to poorly developed websites where one or the other forward-aspect did not meet the requirements that users seeked.

Since then, we have come a long way with web generator research-backed techniques and tips that have allowed us to garner more and more revenues and more conversions. Websites are now, not just dependant on visually appealing tactics to garner more traffic or more revenues. Websites are now optimized, in and out to revamp the returns for global organizations.

Today, these well-researched techniques have allowed us to look beyond the horizon that wanted us to primarily look at visually appealing websites, which were of course low on key metrics and usability. So, if you are one of those people who want more than just pretty pictures on their websites, this article is for you. Designmodo static website generator, will help you to generate a website that will give more and more revenues and conversions.

1. Keep the end-user in mind

The first and foremost thing to keep in mind when you are developing a website that works in your favor is to keep the end-users in mind. Generate your website design and premise as simple and as interactive as possible. Your goal is to ensure the necessary needs of your users are met, which means that your website should flow naturally when it comes to the development of  graphics, tabs, images, content and navigations. Curate websites that are high on utility and usability. This way, you can look forward to staying in the top spots of the SERPs.

Your web users should be able to navigate through the website easily, regardless of the page or the content they are at currently. They should be able to find out everything precisely. Therefore, should be intuitive and responsive enough, keeping in mind the end-users.

Bootstrap’s responsive CSS adjusts to phones, tablets, and desktops.  Designmodo bootstrap generator is useful for website responsiveness.

2. Keep it mobile-friendly

More than 80% of searches today are made on mobile devices, which is why keeping your website mobile-friendly is the best way to go about website generation and designing. You cannot afford to lose out on the massive market base that comes from mobile devices alone, keeping in view the competition that faces your organization today. Mobile responsive websites that readily adapt to smaller screen sizes and pixels is the best way to survive today.

3. Keep everything consistent

The overall look and feel of your website should be consistently the same. Following a single pattern consistently on all pages, including the color schemes, the typeface, the background, and the content tone should therefore be the same.

Consistency has a positive visual impact on the website users and is well-met by all of them.

This of course does not intend that all the layouts on each page of your website should be exactly identical. Your website could have a different layout, if the page requires the same. However, feeding consistency to the users makes you a success overnight!

4. Make yourself visible

Do not force your website users to keep hunting to find your logo or your brand symbol. Your logo, i.e. your brand identity should be easily visible across the website page. Make sure they are able to identify your logo and your brand image easily. Your logo should also be clickable, which means if users are trying to click on the same, they should be redirected to the homepage of your website.

5. Improve your loading time

Nobody likes a slow-loading website. Which is why, you should be focussing on enhancing the loading time of your website. Your website should not take more than three seconds to load. If it does, you are in for trouble! More than 50% users abandon the website altogether if it does take more than three seconds to load.

If you are looking for better sessions and better leads, you should aim for a faster loading website.

6. Develop a content strategy

A seamless and fully-optimized content strategy is something you cannot afford to miss when you are looking forward to a successful website. Keep the bigger picture in mind and craft SEO optimized web content that should be available across all the web pages. Optimized content forms a crucial part of your website. Ultimately, it is the content that gets you the right amount of leads and conversions.

7. Balance your text and visuals better

Maintain a steady balance between the text on your screens and the visuals. If your users are reading more and seeing less, or seeing more and reading less, it is a crisis situation and must be averted at all times! Striking the right chord with text and visual elements is therefore imperative.

Of course, you should be going overboard with visual and stimulative elements, or trying too hard to enhance the text visibility. Make sure you are able to balance everything out without overcrowding your web pages.

8. Make your content easy to share

The advent of social media has brought in yet another marvellous feature that allows easy content sharing facilities to make your website visible across all digital platforms. Content that you can generate on your website, be it blogs/articles, videos, interactive or graphical, should be easily visible and shareable across social media platforms.

By making your content easy to share, you are getting the most out of social media.  In other words, you are gaining a large amount of leads, conversions and revenues.

9. Use white spacing

The significance of white spacing on your website cannot be overstated. Not only does it visually puts a positive impact on the users but also reduces the overall cognitive load for them. The information on your website can easily be perceived by the users, without having to dig deeper into the elements or the text to extract the information. The overall hierarchical effect of the website enhances this way.

White spaces are great at reducing the complexities of the website, and makes the web content easy to read, analyze, scan and comprehend.

10. Incorporate call-to-action buttons

Adding a powerful and highlighted call-to-action button on your website overall enhances your conversions and your leads. Dramatic results can be seen by adding a simple, well-highlighted and visually pleasing button leads people to click on the button and invest in what you are trying to sell. CTA buttons have managed to boost multiple businesses by over 40%. Call to action buttons truly are a game changer in the web development and designing world.

Comments & Leave a Comment

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{ 3 comments… read them below or add one }

Florence Haynie (RainaStudio) October 12, 2019 at 14:22

Hello Klaus, I would love to talk to you! I am a beginner Web developer. So, this article very important to me! Now, I will read this article. Here has 10 tips for a batter web design. Really, I will be happy to read this article. And I’m waiting for your next post and tips. Thank You!!!

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Steve Smith October 25, 2019 at 16:47

You have made some really good points there about loading time of the website. Thanks for sharing!

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Jay November 3, 2019 at 15:33

Pretty Good Post! As a experienced Web Designer/Developer in Switzerland, I agree with your post. These are important aspects to a successful and effective web design.
Jay recently posted… Woocommerce Grundlagen – Was kann WooCommerce wirklich?

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