With the number of products on Amazon ranging in millions, it has become all the more difficult for the sellers to rank theirs on top of the search results. But then, it is only with high rankings that you can get a customer to notice and eventually buy your products. On that note, the key to achieving high rankings is optimization or Amazon SEO. Your product page will have a better chance of getting ranked if you optimize it using a targeted set of keywords. Or so it seems. Optimization, for that matter, entails a lot of things, the most important one being a clear understanding of the A9 algorithm.
That said, here are some effective ways to work around Amazon SEO, and not only improve your product rankings but also increase your conversion rate:
- Develop a clear understanding of the A9
Amazon’s ranking algorithm – A9 uses the following criteria to rank your products in the search results:
- A listing’s sales history or performance
- Relevancy of the listing (choice of keywords) according to the search queries
Your product will only rank if a customer’s search query matches your product keywords. Therefore, it is important that you track and optimize your keywords regularly so that your listing’s visibility is uncompromised. To ensure the same, a thorough keyword research must be conducted not only to find out the set of targeted keywords, but their respective long-tail keywords as well. The best way to go about it is with a keyword research tool.
- Increase your CR and CTR
A listing with higher click-through rate (CTR) and conversion rate (CR) ranks higher in the Amazon search results. Various aspects of your product listings must be considered to increase the same. Here are some of them:
- Your product images must be of high-quality, along with the zoom-in function enabled.
- All images must have a white background, and should adhere to Amazon’s product image rules.
- Try to collect as many reviews as possible. Use emails to remind customers to leave one.
- Your product title must be optimized with keywords, and the relevant details of the product.
- Sell more to add to your sales figures
Amazon notices your listing when you start selling more. The higher your sales figures are, the higher will be the chances of Amazon putting your listing right at the top of the search results. Apart from focusing on Amazon SEO, there are many other things you can do to drive more sales. For example, you can use Amazon PPC to showcase your product in front of a potential customer base. Or you could offer some discounts or giveaways for promotions to attract customers.
Moving your products up the rankings on Amazon can be a tough task, sure, but not one that can’t be accomplished. All you need to do is to work around SEO, and you’ll be there. Once you get ranked higher in the search results and your visibility increases, your conversion rate will also skyrocket. So, it’s a win-win situation for you!
Summary:
Getting your products ranked higher in the Amazon search results is not an easy task. You will need to implement effective Amazon SEO techniques and work according to the A9 algorithm to increase the visibility and ranking of your products.
Guest article written by: 
Rohit Bhateja. Rohit heads the Digital Marketing team at SunTec India, and loves helping people & brands plan, optimize and implement strategies. He has spent majority of his career gaining experiences in areas such as strategy formulation, technical knowhow, team management & leadership. Rohit also enjoys reading, researching about new technologies and sharing his knowledge.