From guest posting to utilizing social media, there are many ways you can increase your website traffic. With millions of websites currently on the Internet, however, it can be difficult competing for the attention of your desired audience. And, unfortunately, it isn’t enough to have an attractive, well-designed website; gaining traffic is a whole new ordeal.
Out of all of the ways you can get more traffic to your website, increasing your visibility on the web via search engine optimization (SEO) is perhaps one of the most reliable and cost-effective methods of this century. There’s one problem though: SEO can be tricky for some folks, and not to mention, it’s competitive.
That said, here are four ways you can boost your SEO skills to make sure you gain as much organic traffic as possible.
1. Use a keyword research tool to find the best keywords to use.
As much as you might want to merely copy all of the keywords your biggest competitors are using and call it a day, this is a no-go. Especially if your competitors have well-established websites and have earned high rankings on Google, it’s important to understand that you’ll also want to utilize keywords that are not being used by them.
To help find a wide range of relevant keywords that fit the scope of your website, make sure to use a keyword research tool online. Doing so can help you find both short- and long-tail keywords that may ultimately help you best convert.
2. Avoid using too many keywords.
You might think that the more keywords you use on your website, the merrier. For SEO purposes, this couldn’t be further from the truth. Using too many keywords, using too much of one keyword, and using too many keywords too closely together are bad tactics. Focus on quality rather than quantity.
3. Add keywords into the titles and subtitles of your website naturally.
Avoid using keywords just in the body of your website. It’s equally as important to add relevant keywords to the titles and subtitles of your website as well. Especially if your website is for a storefront business, it’s a good idea to include a what, who, and where in your page titles and subtitles to attempt to get a higher click-through rate from the most relevant audience.
4. Optimize your images.
It’s not just your written content that counts SEO-wise; the images on your website can too, that is, if you optimize them properly. To do this, you’ll want to select high-quality, relevant images and add both a brief description and alt text to each. It’s also a good idea to reduce the size of your images to ensure they view properly on mobile devices. The extra work is worth it!
Need further help with your SEO tactic? Check out the WHITEHAT website.
With search engine optimization being one of the best ways to gain organic traffic to your website to date, there’s no doubt that it’s important to implement. But when you’re a newbie, you might find yourself struggling with the concept, or maybe your current SEO skills just aren’t up to par. Either way, the latter tips will help ensure you’re better able to lure in traffic in no time!