Choosing the right SEO firm can lead to major consequences in the digital marketing strategy of your business. Whether the objective is brand awareness or conversion rate improvements, the website position in Google rankings comes down to picking the right firm to work with.
The age of information brings us the opportunity to learn everything anytime. Everybody marketer claims to know how to increase organic traffic in X weeks, but there is a huge performance difference between mediocre and excellent positioning agencies.
Here are a few strategies that smart entrepreneurs use to find the perfect agency to optimize traffic and conversions.
The Difference Between Average And Great SEO Firms
Luckily, there are multiple factors these companies share that help us to understand the way they agencies work.
Looking At Social Feedback
Even though it makes sense to search for the best SEO companies on Google, the companies that we are looking for don’t appear in these results. In other words, we differentiate between the digital marketers who talk from the ones who actually make it.
That is why the right marketers are not worried about their visibility. Customers naturally go towards the people who bring them the best service. These professionals use to have such large order volumes that it wouldn’t make sense to put effort into advertising and self-promotion.
Of course, there will be exceptions to this general rule. The first step is to question any Google results related to search engine optimization, such as the results of the first page and Google ads.
If you are wondering how you can find these people without searching on Google, consider asking others. There is probably a bunch of website owners who found the right agency and experienced a ranking boost. Look for those successful brands and discover which services gave them a boost in positioning, which leads to studying their success history.
Revising The Company Success History
When looking at performance, there are more factors involved than customer bases, work quality, or company experience. We need to find a firm that can understand and adapt to our situation, which depends on our business model, niche, and company size.
The most popular agencies specialize in the generic aspects of search engine optimization. Others focus more on local SEO for small businesses. It is critical to make them clear what objectives we are looking to get as well as the expected deadline.
Another quick way to check their effectiveness is to look at the review count and quantity. When using advanced metrics, it is also possible to check the sale-review ratio, which is critical to see if that is a trustworthy agency.
When using the sales-review trick, you can learn more about the engagement of their previous customers. If the ratio is high, it is recommended to work with that company. If the ratio seems too good to be true, they may be another small agency that is trying to get fake reviews to grow faster.
Looking At The Current Activities Of The Agency
It may sound professional to talk to your customers about your eleven years of experience, but we have to give priority to the businesses that actively keep working on search engine optimization.
We don’t just look for agencies that know a lot about SEO. We need to work with the experts who are aware of the latest updates of Google Rankings.
Especially in search engine optimization, today’s businesses need a competent company that adapts to the constant updates made on Google. That is why business owners should never rely on successful agencies only because they did well in the past few years.
Using Ambiguity To Stay Away From Average Agencies
If you are looking to increase the qualified traffic of your website, you may have started to select a few companies to test their results. Visit their landing pages and take a look at the level of accuracy of their message. Are they making a generic selling proposition? Are they using too broad words?
On some websites, it is even complicated to understand what is the main service where the company specializes. Now, these patterns may mean that the agency is targeting customers who don’t understand search engine optimization.
Even if people are looking for basic SEO services, the precision of the message can say a lot about how the company works.
Here is a simple way to check conciseness: look at the objectives presented in the landing page of the SEO agency. In most cases, all that you will find is “increase traffic to get better conversions.”
It is not the same as using exact objectives: ranking for the main keywords, increase ad revenue, improve the lead magnet performance, enhance engagement in social media, keep the visitor’s attention for longer, or creating more sale opportunities.
Looking At The Marketing Agency As A Whole
There is an important difference between working with SEO-focused businesses and dealing with large digital marketing companies. “When the client has access to a wide variety of different services, chances are their skills are not as developed as the ones who work on one single area,” says the pros at Coronation IM SEO.
Imagine clicking on a sponsored search term where the company claims to be an SEO expert. Are they offering multiple digital products, such as advertising tools, search engine optimization courses, email marketing software, content strategy videos, social media marketing services, and lead generation templates?
It is more difficult to expect a customized service from such a large, generic company for a local business, for example.
Now, specialization doesn’t only apply to choose the right company for search engine optimization. It is stated by Google that niche-based businesses rank much better than horizontal websites such as BBC or Amazon.
Luckily, there is a similar boost for local businesses, and there are agencies precisely focused on helping these types of clients.
How To Communicate With An SEO Company
When looking to meet certain goals, it is vital to understand what are the actual possibilities of the service. There may be a slight difference between customer expectation and the overall practice.
For example, some people believe that there is a magic service that can rank them for the first page on any Google keyword within two weeks. As for clients who know how to set long-term objectives, here the list of parameters that your SEO agency should have in mind.
- Conversion Rates: Are we looking to increase the percentage of people who buy our service? In that case, we may need to set measures to get more qualified traffic to our website. Also, you may look to reduce the bounce-back rate to increase conversion opportunities indirectly.
- Page Load Speed: Are you losing 30% of potential visits due to page load time problems? Ask the agency to optimize the elements of the website, increasing its loading speed.
- Keyword Rankings: Have you increased your ranking for the right keywords. A sign that the agency did a great work is to improve your positions on Google and stay on them consistently if not higher rankings.
The best tools and search engine optimization companies can be difficult to find due to the great number of SEOs entering the market every day.
There is a step-by-step process that helps to differentiate between mediocre and excellent agencies. It is recommended to check the company history and directly communicates with their team to know what type of results are expected.