6 Ways a Modern ERP System Helps Deliver a Better Customer Experience

The present business demands significantly more than just the right product, buying experience and post-sale service matters a lot these days. So as to make due in the merciless competitive situation, the manufacturers are unequivocally concentrating on improving the experience of their clients.

Since one thing is without a doubt just a wonderful experience takes the client back to you. There are various components that record for excellent current client experience, for example, simplicity of finding the correct product from your inventory, adequate product data to pass judgment on need-satisfaction, simple add-to-truck process with brisk charging that permits different payment modes, alluring and sterile packaging with guaranteed quality standards, straightforward transportation terms, real-time request status notification, convenient product delivery, and brief after sales service. What’s more, to prevail upon your customers and lay a solid client base, the process manufacturers need to pursue all the above great client experience practices.

Enterprise Resource Planning (ERP) programming arrangement demonstrates to be one device for the total goal of client experience related challenges faced by most of the manufacturers.   Be it about keeping up quality standards, multiple packaging options or about request status following from request situation up to delivery, ERP’s super-functional modules can do everything a client expects. Read ahead, to know how an ERP really contributes in, enhancing the modern-day customer experience.

  1. Access Real-time Client Information –

Fully integrated ERP software bring silos of information from front office, back office, and other intermediate departments to one common platform for all-time access by anyone who needs it. Better client service experience to a great extent relies on the capacity to fish out exact client request data rapidly so that there is an immediate reaction to customer questions, doubts, and requests. This is made possible just by having a solitary wellspring of truth uncovered from underneath a solitary database for data by interconnecting various offices and internal processes at a common storage point. ERP provides the ability to track and evaluate customer buying histories, behaviors and preferences; thus lets you manufacture what’s trending in the market.

  1. Inventory Management and Resource Planning –

In order to ensure timely deliveries and best quality items achieving client’s doorstep, effective management of resources from start to finish is important. From crude material obtainment to getting the most-skilled labor to work, everything relies upon proficient resource planning. ERP helps a process manufacturer in this by convenient provoking for crude material purchase as soon as a new sales order makes an entry into the system. From planning the production schedule to the desired packaging and time of delivery, all are directed by an ERP solution with the goal that you don’t need to exhibit a sorry figure before your most-valued customer.

  1. Convenient Integration with your Online Store –

Don’t let your online portal a chance to drive your clients to rivals of its tardy and difficult-to-operate interface. With ERP-integrated store systems by your side, there will be no space for disappointing client experience and missed revenue opportunities. The necessary data transparency presented by such integration always results into client delight. The ERP integrated systems and their simple-to-use interfaces enable makers to get the latest product information, , inventory availability details, and order tracking details.. This dimension of transparency with clients takes their level of fulfilment a step further.

  1. Provision for Customer Complaints and Feedbacks –

The maxim ‘Feedbacks are the pieces of information to open shut doors’ remains true in each sense. ERP’s Customer Relationship Module (CRM) helps you keep a track of service requests with its status, communication history with customers and their feedbacks. It enables you to track past client experience with the goal that you can always improve and develop in the voyage to turn out to be superior to the rest. Customer complaints are maintained with their solutions, thus accordingly keeping up a learning base and facilitating in tackling comparative basic client situations in the future. When you know your pitfalls and the areas of client disappointments, it turns out to be a lot simpler to take a shot at them and develop as a winner of wild market rivalry.

  1. Customer Portal –

Most ERPs have the arrangement of customer portals; clients possess space in the systems, where they can create their account, make orders and track their status. Such portals give their clients access to the relating data like product brochures, their credit balance and reward points. The customers can directly login whenever and check the status of their orders, and whether the creation SOPs are being follow or not, and what’s the consequences of the QC tests connected on their ordered products. In case of third party or contract manufacturing, even inventory levels can be checked so as to avoid situation of inventory crisis. Thusly, clients get what they need and precisely when they need it without making various calls, and send countless messages to the client care.

  1. Managing Demand and Supply –

ERP’s Planning modules perform effective planning by considering all resources perfectly they strike a balance between supply and demand so as to keep away chances of scarcity and maintain optimum levels of finished goods in case of any last minute orders. ERPs ensure that the client orders are satisfied every time; ruling out them to migrate to the competitors for fulfilling their needs.


When you wish to deliver the best client experience, you need to make changes at the grass root level. ERP works at the establishment of any association and reflects noteworthy outcomes for anyone passing by to view. It starts building modern infrastructure around the customers and gives them a personalized, relevant and consistent experience over each channel of your business operations.

It may be possible that the upfront cost appears to be a lot toward the start, yet consider it as a one-time investment to reap lifelong results. In any case, with the accessibility of cloud ERP or software-as-a-service (SaaS), the cost reduces to a great extent as Cloud ERP systems are less pricey than on-premise solutions. This is on the grounds that the foundation cost is nearly nil and monthly memberships are very affordable.

While ERP Software can effectively deal with various operational areas inside an organization, the area that has a gradually expanding influence over the whole organization is customer engagement.

It’s the experience clients have while engagement in with their providers that will go far in deciding if that client will proceed with the relationship or discover another provider to work with. A robust ERP system is an organization’s secret weapon, helping them give the experience customers desire.

Guest article written by: Raj Purohit. About me: I am Passionate about latest technologies. I am Working as a ERP Software Consultant. I am a tech savvy person. 

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