Geopolitical turmoil and consumers’ pessimism about the economy had brought down sales at fast-food giant Yum Brands, the parent company of Taco Bell, Pizza Hut, and KFC. To tackle this challenge, Yum Brands turned to AI, to implement personalisation at scale and reconnect with its customers. In the pilot project, they observed a double-digit increase … Read more →
As a modern business, you need to look at some of the ways in which you can make your company more customer focused. There are a lot of things that you need to keep in mind when trying to achieve this, and it is hugely important to make sure that you come up with ideas … Read more →
Customer experience is a top priority for businesses today. Customer expectations are rising at speed greater than the speed at which businesses can improve their customer experience. Implementing a successful customer experience strategy can help businesses to reduce customer churn and increase their revenue. It can be the number one brand differentiator, and most customers … Read more →
Developing an affiliate marketing strategy comprises multiple aspects. An affiliate marketing strategy needs to be effective, target well and work well for brands and customers. The foremost among them is to understand your customer in the best manner possible. Becoming customer-centric is important for brands to stay in loop with the competitive world. Having an … Read more →
Customer Experiences – It’s not mathematically impossible if the world finds itself engaging in pure-play digital services in the coming future. The pre-2020 trends of digitization and personalization which showed early bullish behaviors have now matured within the last few months. As the store and branch footfall reaches an all-time low, it no longer remains … Read more →
Businesses around the world are profoundly affected by the coronavirus, and they need a plan to survive and take control of the situation in hand. The coronavirus is not the first universal health threat and will certainly not be the last. This novel virus that emerged from China caused hundreds of billions in lost revenue … Read more →
In this modern age, entrepreneurship has opened new avenues for individuals looking to make big revenues out of their investment. The technological advancement paved the way for this business revolution. No matter how big or small your business is, you can find your place in the market provided that your company keeps a balance between … Read more →
When businesses employ creative strategies to improve customer engagement, user experience becomes more dynamic and interactive. One such way to boost customer engagement is by maximizing the use of push notifications and data analytics. Apps send push notifications to users to suggest or remind them of actions they need to do. While others may find … Read more →
The present business demands significantly more than just the right product, buying experience and post-sale service matters a lot these days. So as to make due in the merciless competitive situation, the manufacturers are unequivocally concentrating on improving the experience of their clients. Since one thing is without a doubt just a wonderful experience takes … Read more →
To track the user’s activities on multiple devices, web browsers and their visits are one of the biggest challenges faced by marketers. It will help you understand the various devices which are playing an important role in the conversion of the website traffic. To make this possible, Google analytics announce a new feature in its … Read more →
Contact centers exist to make the customer’s experience better. Contact centers ensure that customers’ concerns can be addressed in real-time. Typically, these centers are built for customer support services either for generating sales, banking services or technical support. The success of the customer support department is directly related to business and public dealing which is … Read more →
As we increasingly direct our everyday business associations on the web, it’s never been more basic to offer clients a consistent, frictionless computerized encounter that lines up with their day by day lives. Clients have generally expected an improved user experience as a fundamental necessity, and it’s currently turned into an essential execution methodology over … Read more →