Ways to Prevent Common Mistakes for E-commerce Websites 

by Guest Author on December 5, 2019

in Guest Posts

If you want to cut through the e-commerce stiff competition, you must not leave room for mistakes or seek for the Best e-Commerce Seo Services. There are numerous mistakes made by store owners that end up causing their profits. Many of them can be avoided by learning through others and doing extensive research on what works and what doesn’t. Mistakes are good as long as you are not making them but learning from them. That said, here are some of the mistakes store owners make when running their stores. 

1. Reinventing the Wheel

When running an e-commerce website, you are bound to fall into these two traps: 

  • Trying to build a single solution for everything 
  • Slapping something entirely derivative together.

Never waste your energy and resources developing custom solutions to the problems you face. Unless this will help you improve your branding, it will not do you any good. Utilize the rich features and resources of reputable e-commerce websites that are already established. Platforms like Magneto or Shopify are great and you don’t need to start your platform. They also help you reach out to your potential clients and help to maintain your store. You should know that most clients are looking for a familiar shopping experience and design as well as navigational elements. This applies to your shipping experience, shopping carts, and every other necessity of running an e-commerce website. Your main focus should be on improving your brand and expanding your reach. 

2. Untrustworthy Design

Research conducted at Northumbria University found that the design of a site affects how your viewers perceive you. How a website looks determines the trust they will have for it. People are not going to trust you if your site’s design is suspicious and shady made. Don’t attempt to design your online store unless you are highly skilled in web designing. Always consult an expert who will give you the best advice and opinions on how it should look. The best way to approach it is by using trusted, tested ecommerce strategy that frequently updates its systems to provide the best services. It should also have stylish and modern themes to create attractive stores. Always invest in true talent and avoid cutting corners. 

3. Redundant Product Descriptions

From an SEO point of view, most start-ups are not keen on how they present their products on their websites leading to redundancies in their product descriptions. If your product description consists of only the manufacturer’s republication, your searches will greatly reduce. Google sees these pages as duplicate and won’t rank it in the first few pages. Another common mistake made by shop owners is ignoring the visitor’s reason for choosing your store instead of others when listing their product description. You should never at any time neglect product descriptions as they make the most important pages of your e-commerce store. You should always highlight your most popular products or promising ones if your inventory is huge. 

4. Not Being Profitable 

This point feels funny but it’s a common mistake that shop owners make all the time. You should always gauge your store to see if it is making or has the potential of being profitable in the future. If your costs scale with production and your business aren’t profitable now, you will end up losing a lot of funds in the future. Even if you are starting a business, you should also focus on profitability together with growth. 

5. No Responsive Design

Nowadays, it is hard to find a website without responsive designs. However, few refuse to adapt to this concept. If you are one of them, I will have you know that you are losing a lot on your prospects. People reach you on many different devices and if they can’t find you on the most popular device they’ll probably not discover you. What influences are the fact that 51% of adults depend on their smartphones to make buying decisions and this number I increasing every day? Another fact is that 21 percent of mobile online spending comes from mobile phones. You can test your website responsiveness using Google’s mobile-friendly test. You may think that everything is okay with your store until it fails to submit an order. So it’s advisable to conduct several tests. 

6. No Target Audience

To stay relevant, you need to give your consumers a reason why they should shop at your shop instead of Amazon. The reason being, it always boils down to culture. If you can convince them otherwise and break the culture your job is done. To give this e-commerce giant a run for its money, you need to zero in on a specific target audience and completely win their trust. To help you with this, try answering the following questions 

  • What are their interests? 
  • What subcultures they may be part of? 
  • What are their values? 
  • What solutions can you offer to solve their problems? 
  • Where do they often hang out

You will establish this using data analysis and intuition. The more focused you are to your audience the better the results. 

7. Technical Errors

Any business run online is prone to technical errors and e-commerce has the largest share of these technical issues. The errors contribute a lot to search engine traffic obstacles. This is a necessity if you want your online business to thrive. The two main issues to watch out for are duplicate versions of the same page, mainly caused by URL variables. This can be solved with canonicalization. Broken links that lead to nowhere. You can employ a tool like Screaming Frog to find these.

Final Words 

When you first launch your online store, there are many expectations. You visualize yourself making a lot of profits from sales and more sales. I hate to burst your bubbles but it’s not that easy. A lot of work goes into creating and maintaining an e-commerce website. What usually kill your business are simple mistakes that can be avoided. Issues, like making your site responsive, knowing your target audience, using the best e-commerce services and checking for technical errors, may save your business from going under. When developing your store you should look for professionals to get the best experience. Some are these platforms use codes while others don’t so choose one that matches your business requirements. 

Guest article written by: Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.
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