Every large or small business strives to achieve familiarity with their target audience. As a business owner, one of your main responsibilities is to get your brand “out there”. How can you achieve that? Brand exposure is a big step no company, no matter how large or small, should overlook.
What is brand exposure? Brand exposure is a series of actions and steps you need to take to get your business known in the market. That construct is unmeasurable, however, the results you’re going to get are immaculate. That’s why having an effective strategy to increase brand exposure is essential for your success.
1. Know who your target audience is
This step is common sense. How are you going to offer your services or sell your products if you don’t know who your target audience is? Naturally, every business wants to target the widest market possible; but there is no use in spending thousands of dollars on ads that won’t attract customers and clients. Sometimes it’s important to narrow down to only a few target groups and focus on building a reputation with them. This doesn’t mean that you’re going to lose your audience base completely, but to approach to them in more specific ways.
To define the target audience, make sure to determine who will have use of your products and services. For example, selling baby equipment to older unmarried man will lead to failure. That’s why it’s important to break down your audience in smaller, more specific groups and find unique ways to approach them.
2. Tell your brand’s story
Creating a superficial connection with your customers is not easy to achieve. However, when it comes to establishing an amazing bond with your clients, sparking up your creativity is necessary. A simple way to use your imagination to increase brand awareness and exposure is to create an interesting brand story. How does that work?
Creative brand stories are meant to attract new customers and to increase loyalty with existent ones. For example, if older women were your target audience, but you want to expand your brand to younger women and girls, find a new way to approach them. Create a video that will be appealing to both of your target audiences- classy, yet vibrant and lively.
3. Co-branding and how can that help
Having a unique brand is great, but is it great enough to get you well-known in the market? Sometimes small brands with original products and services fail because they didn’t use the full potential of the market. How can you prevent that from happening to your business? Consider finding a partner in business and co-branding with them.
By creating a well-thought-out marketing strategy, both, you and your business partner can succeed on the market and expand your audience. It doesn’t have to be a famous brand to help you achieve your goal. Publicise your partnership on your social media profiles and mailing lists. It’s a shared opportunity to earn trust from new customers and get your brands out there. Co-branding can help you introduce your services and products to the wide audience you’ve always dreamed of.
4. How to use brand identity in your favour
Brand identity is a distinctive feature of your company. It’s a catchphrase or colours your clients will remember you by. That’s why they need to be original and planned out to make your business stand out in the market. How to achieve that?
There is nothing wrong with getting the idea from your competitors. However, don’t copy their ideas. That’s a high-risk strategy that can ruin your brand reputation. Instead of that, pick an attractive colour pallet and an original logo that are a good representation of your company. For example, if you sell cookies, dark colours and a tree aren’t a good representation of your business. On the other hand, bright colours that associate customers with happiness and a biscuit as a logo are remarkable and good enough to make you well known in your field.
5. Make your brand visible in “the real world”
It doesn’t matter what kind of business you do, attracting potential and loyal customers on the physical location of your business is an amazing strategy to raise brand awareness. The first thing you should do is install a flashing sign that will lead clients and potential customers to your business. Make sure the sign is large enough to be seen from a decent distance, but also not too large to look obscene. Besides that, make sure your premises are tidy and inviting.
Is there a better way to greet your customers than by implementing high-quality outdoor mats? A welcoming message and your company’s logo are the most creative ways to increase brand awareness and let people know that they are welcome on your premises. They keep your floors safe and clean while building brand exposure and awareness. Place them on high-traffic places such as at the entrance or in the elevators to achieve more sales and better brand visibility.
6. Create and promote events
One of the best ways to raise brand awareness is by holding various events at your store or company. To create an outsized impact and increase exposure, your events should be exciting yet mysterious enough to spark curiosity. We live in the era of digital marketing, however, creating a live event can help you bring your brand to the real world.
Events are a great opportunity to promote your brand to new clients and customers and get to know your loyal ones too. Use it wisely as it can serve as a great strategy to increase your target audience. Don’t be afraid to interact with your visitors and build a connection that will help you make your brand known in the market.
Increasing brand exposure is an effective way to increase your sales and expand your target audience. Working on brand awareness is a more efficient solution than paying for various adds that might not even get to your target customers. Brand exposure can help you achieve more sales and generate more traffic for your company. So, what are you waiting for? Start planning your strategy straight away.