A logo is an essential brand aspect for every business, including eCommerce sites. It helps establish your identity and makes you stand out from competitors.
Since it plays such a vital role, creating a logo is not as simple as taking a shape and putting your company name on it.
The color, the font, and the shapes you include in your logo have to be chosen carefully to create a lasting impression on your audience.
In this article, I’ll guide you through the necessary steps to create a logo for your eCommerce store and the additional tips you need to design a logo.
1. Create a Brand Identity
Before you jump right in to design the logo, define your brand identity first. Start by pinpointing what message your brand is trying to convey and what audience it’s trying to speak to.
Different businesses focus on different niches and audiences. For example, Etsy, a popular eCommerce store, has a specific target audience of people who are interested in handcrafted items.
Once you have a better idea of what niche and audience you’re targeting, find inspiration by creating a mood board for your logo.
Write down words that relate to your niche and note them as potential brand names if you haven’t come up with one yet.
These words can also be used as keywords to look up relevant images for inspiration to design a logo.
2. Pick Your Brand Colours and Fonts
Colors and fonts are some of the most memorable aspects of a logo. Some of the most iconic logos, like Google, are even recognizable by their color palette alone.
When choosing these two aspects for your logo, try to focus on the image you’re trying to evoke to your customers.
For example, sans serif fonts like Arial or Helvetica convey a different image from serif fonts like Georgia or Times New Roman.
Sans serif fonts tend to be viewed as sleek, youthful, and playful. In contrast, serif fonts tend to look more professional and sophisticated.
Different colors also convey different emotions to your audience. Red, yellow, and orange are vibrant, energizing colors that are great for catching people’s attention, whereas blue and green are calmer colors that evoke a sense of trustworthiness and friendliness.
3. Choose a Design Platform
With logo ideas in mind, you’re now ready to start designing your logo. However, to create a great design, you also need a great platform.
To choose a platform, you will also have to consider the level of expertise you have.
Suppose you’re experienced in using graphic design software or have a team that can take care of it. In that case, you may utilize software like Adobe Illustrator or Photoshop to create your design.
Alternatively, you can also create your logo with free logo design tools. Since they’re made specifically to design logos, they tend to be easier to operate by users at any design level than professional software.
4. Customize Your Logo
You may have noticed that most famous brands have variations of their logos for different uses.
For example, YouTube has different logo variations for its website and mobile application. While the website logo has the brand name in it, the icon for its mobile app is only its play button.
The most important options for logos on different platforms is size. Your audience needs to get the same experience viewing your store on different platforms, so each platform requires a different logo size.
You should also design a different version of your logo for black and white backgrounds.
There’s a popular feature for websites and browsers called Night Mode, designed for visitors who are viewing them under minimum lighting. This mode instantly switches the background colour of a website to black.
If your logo’s colors happen to be too dark to be viewed with a black background, create a different version of the logo in white or light colors for Night Mode.
5. Perfect Your Design
Once you have reached this step, this means you already have a logo design for your eCommerce store in hand. However, you can still refine your logo to perfection before finally launching it.
To make sure you’re choosing the best logo for your store, you can first design some logo examples with small variations in them. The alterations can be in the font, colour palette, or shape.
Once you have several, ask others to pick a favorite and give you feedback about your logo.
Finally, check the proportions of your logo with grids to make sure there are no skewed or misplaced lines and shapes.
What Makes a Logo Great?
Nearly all logos have gone through the same creation process, but some logos still stand out compared to others.
All businesses want to have a unique and memorable logo. To make sure your logo is one of them, you have to figure out the secrets behind great logos that make them work.
Some of the most important aspects of a great logo are:
- Memorability – Easy to recall and is neither too complex nor too simple. Focus on one or two memorable shapes to include in your logo.
- Uniqueness – Include aspects, like shapes or icons, that are close to your brand identity to make it unique from other brands.
- Symmetry – Proportional and symmetrical, which makes it aesthetically pleasing for your audience.
- Simplicity – Make it simple yet unique and meaningful by including only a few essential elements.
- Flexibility – Can be resized and reworked for different platforms and contexts to ensure the best experience for viewers.
While creating a logo may seem challenging, you don’t need to be a graphic design expert to do it. You only need to have a deep understanding of your brand identity and know which platform to design.
Since you have reached the end of this article, you’re now all set to go and start looking for inspiration to create the best logo for your eCommerce store.