How VR and AR Technologies Affect Web Design

Among the major disruptive technologies yet to come, Augmented and Virtual Reality were set to be reserved for gaming enthusiasts. However, these technologies are promising to excel in whichever field they are introduced.

The potential within AR and VR can revolutionize the way we use the web. Several companies realizing the potential of these technologies have already developed Web VR/AR apps. Big Sponsorships like Facebook released Oculus Rift and Google working on affordable and accessible VR headsets for the public. 

From training to entertainment, web design is the next where these technologies are being used. 

Understanding the Two Technologies – AR/VR

Stimulating VR requires special devices that can transmit human movements and affect the senses, such as a helmet or glasses. The challenge in applying VR within application devices is the lack of power, content, and difficulty in adapting due to its video quality in the virtual world.

Augmented Reality, on the other hand, is much easier to implement. As per Forbes – almost 75% of the world’s brand uses VR applications within their industry to improvise the service level. 

If we see at Augmented Reality, it is already helping the public, such as Ikea furniture, will look into your interior through a smartphone app. Additionally, AR can accommodate –

• To help you see a hotel room before booking.
• To help you try clothes or glasses to understand how they look on you.
• To take a test drive in a car.
• To use a map for navigation.
• To learn about the brand.
• To play a game related to the brand. 

Statista states that both the virtual reality and augmented reality market will grow $29.5 by the end of the year or so, which was $1.7 million in 2017.

Augmented Reality for Web Designing

With the new and improved cameras of the smartphone, web designers have begun their action with AR technology in recent years. Unlike wearables, AR provides lesser lapse and can be easily optimized on mobile and desktops for user experience. 

AR is capable of engaging users with its products and services, such as in fashion retail, using AR for a virtual dressing room. Their smartphone camera can serve as a dressing mirror where they can conveniently try outfits. JCPenney, Lenskart & similar other brands are already using the technology to engage its customer in a better way. 

Virtual Reality for Web Design 

With VR, many tried to create a three-dimensional user experience with work on a Zooming user interface bak in 1962. Zooming user interface worked on increasing the level of engagement and visually enrich as well as simplify the user experience. However, the idea didn’t turn out successful, but it did give rise to technology. 

Although we do not use VR glasses for the experience every day, there are many other things like the 3D maps or the 360-degree content that allow you to view a product through all spheres. 

VR can nearly imitate the surrounding reality and still undergoing improvements. WebVR will give marketers and consumers the opportunities to deliver and enjoy VR experiences without having to download independent apps. 

WebVR also takes real-world distractions, like checking phones or seeing something interesting on TV.

The Secret Lies in Quality, not Quantity

For AR and VR to be successfully embraced by the public require quality content. The quality of any content determines the effectiveness of increasing engagement and conversions. 

Google VR view supports mono 360 panoramas and omnidirectional panoramas. 

Just for the sake of content, you must not use VR content. The content must be optimized before loading. A virtual tutorial is capable of improving the thought leadership and entice your visitors and encourage them to spend more time on your site. 

Thus, it becomes essential for you to create or choose content for your audience that creates value. Valuable content can provide users with the feeling they are immersed with your company. 

AR for UI Design 

Shortly, we will not only see Augmented Reality to be used for just web designing but also the tools that are used in designing them. 

Technology expert Allan Behrens explains design and development that combines the virtual with the real world will make the designer’s tool more practical. 

With the help of AR, you will be able to dynamically alter the visual and aural experience. 

A perfect example of AR-enabled UI practice is the AR iteration of Google Translate. This application does not have an interface to select the language, but with the help of AR technology, your phone’s camera doubles as a way to transcend the language boundaries.

To Conclude –

If you compare both the AR/VR Development Services, Augmented Reality has already passed the first stage and is being used in advertising campaigns, Digital Marketing, Web, and UI design to enhance customer engagement. It’s the Virtual reality that needs a little more improvement however, it is best used in the gaming industry. 

The success of both the technologies depends upon the level of quality the content delivered. Also, mass access to devices, but existing developments can be applied to design the site.