In a space that has witnessed a proliferation in the number of movers across the United States over the last decade, figuring out how to make yourself stand out from the crowd and make inroads in this crowded space is not a Sunday picnic.
Companies across the board shell out massive amounts each year in the name of marketing campaigns.
If you’re struggling to make any meaningful headway in your marketing efforts as a moving company, chances are your marketing strategy could do with a revamp.
At a time when everything is going digital, with the recent Covid-19 pandemic serving to fast-track the world towards this realm, it makes sense as a mover to focus your energies on Internet marketing.
We’re not suggesting to abandon traditional marketing strategies in toto. Approaches like branding on your moving trucks and regalia will never lose their effectiveness in getting your name out there and we’re all for it.
However, the digital avenue is where it’s at right now, so this is a gravy train you should be looking to hop onto.
With that preamble out of the way, let’s delve into some of the top marketing strategies you should be looking to incorporate as a moving business as you seek to rope in more customers in this digital age and in turn, boost your revenue.
1. Search Engine Optimization (SEO)
It’s a phrase you’re most likely familiar with at this point, SEO. It’s a broad concept that involves a lot of different strategies, a few of which we have discussed independently in this post.
Looking at it through a narrow lens, however, SEO basically revolves around making a series of improvements related to your website with the goal of ranking higher in search engine results pages (SERPs).
That could mean having a good, solid website all-round, and a website that is mobile-friendly considering most local searches these days happen on mobile devices.
It should also include keyword targeting, something that can be incorporated into your web pages and blog content (see content marketing below).
Having a Google My Business profile can also help you reach more local traffic. This increases the likelihood of your company appearing in Google results when potential customers in your area search for movers.
2. Content Marketing
Content marketing is one of the many branches of SEO.
Content can range from blog posts, to e-books and downloadable guides, infographics as well as videos centered around your services.
It’s good to clarify that all content is not equal. Hard work gets rewarded, and so does quality content.
While quantity does matter in the SEO game, quality content will not only get you noticed by search engines, but also prove valuable for anyone who interacts with your material.
3. Social Media
Social media is another aspect of SEO whose growth has seen it branch out on its own.
No digital marketing campaign is complete without a solid social media presence. Social platforms like Facebook, LinkedIn, and Twitter increase your brand awareness while expanding your potential reach.
The onus is on you to find what platform promises the best results, but Facebook should definitely be right up there.
Executed well, a good social strategy can be your greatest marketing weapon. So be proactive, be helpful in your social interactions, and aim to stand out from other movers by adopting a fun attitude that’s not all “businessy”.
4. Paid Ads
Paid ads come in different forms.
For instance, they can be Google Ads which appear on Google’s first page when your target audience searches for moving services in your area using certain keywords.
They can also be geo-targeted Facebook Ads which are only shown to people within your locale.
Paid ads can also involve paying influencers and established bloggers to wax lyrical about your moving services, as well as celebrity endorsements.
If you’re having trouble making progress in your marketing efforts, consider paid ads.
5. Networking and Referral Program
While a good deal of your marketing emphasis should be online-based, time-tested strategies like networking still work a treat in the moving industry.
Some connections that could prove invaluable for your moving business include establishing partnerships with realtors which can be symbiotic.
You can also have a referral program in place that seeks to reward customers you’ve served previously for every friend or referral they bring on board.