How Can Content Marketing Improve Insurance Coverage in Localized Sectors?

Content marketing in insurance is very important. In the modern age, it’s the one thing that will help you gain access to more clients. For instance, content marketing can allow you to access different niches that you wouldn’t approach otherwise. You can promote insurance services through demographic niches, types of insurance niches, and geographical niches. These are just some of the marketing opportunities that have been made possible through the power of local SEO. It will not only help you expand your services to different swathes of the population but target entirely different markets altogether. 

Post Regularly on Your Blog 

Creating and regularly posting on your blog is a great way to reach out to your audience. You can not only impart great information to them about insurance, but you can also give out specific discounts and offers to readers. Through this blog, you can tell your readers the various benefits of getting insurance at different ages. You can also discuss the different types of insurances, like car insurance and medical insurance. 

You can also use the blog to create a human connection with your audience. This is something that you won’t be able to do with ads or other promotional content. For instance, you can use your blog to interview customers who are happy with their insurance. You can use it to highlight success stories, where individuals were able to turn their lives around through insurance. Finally, you can create content that compares people with insurance and people without it. 

All these things will help you drive sales upwards and create a loyal customer base. 

Create Specific Landing Pages

 

Specific landing pages are very important when it comes to content marketing insurance. Landing pages can be optimized to reach specific sections of the population that need different types of insurance. For instance, if there is a community that has a high rate of medical illness, they’ll need medical insurance. 

Hence, a landing page that targets that particular region will tend to work better than a general landing page. Also, targeting specific regions with general insurance packages is a great idea. This is because those landing pages will cater to the population in certain countries or cities. 

For instance, a page titled “life insurance in Delaware” will have a greater chance of getting traffic from Delaware. Creating a page that is optimized for Delaware could increase your conversion rates. 

Another way to make the most out of your landing pages is to target specific demographics. You can target younger people for life insurance, newly married couples for car insurance or house insurance, as well as middle-aged individuals for post-retirement insurance. You can even target the older demographics for life insurance or medical insurance. Hence, creating landing pages for them will help you get traffic from specific demographics and reach out to more people than ever. 

Focus on Language Optimization for Different Markets

Did you know that localized language campaigns outperform ones in the English language? It should come as no surprise that in most nations, people usually prefer to read things in their national language, be it the news or insurance ads. Hence, people who can’t speak English will usually gravitate to things that are written or spoken in their languages. One study reports that 86% of localized content marketing campaigns across the board are more effective than English ones. The study looks at both click-through rates and conversions. In both cases, localized campaigns are more effective than English ones. 

While this may not be true for markets that predominantly consist of English speakers, it is true for markets that have dual languages. For instance, Canadians speak both English and French. Hence, there is a need to market to people in their language. For insurance, it is even doubly effective since people feel more comfortable reading about insurance in their language. In establishing trust, language is a factor that can’t be beaten. 

Take heed that this doesn’t mean using Google translate to turn your page from English to French or Scottish. It means hiring content writers who are fluent in more than one language. 

Focus on Keyword Optimizations  

 

Keywords are the backbone of any SEO strategy. If you’re working on insurance content marketing, you need to pay attention to keyword optimization. Every single webpage, blog, or landing page you create needs to be optimized for keywords. Content writing and marketing services can help you with this. They have certain strategies that can help you build entire websites around SEO so that they get high levels of traffic. 

Content marketing is a great tool when you need to reach localized sections of society for insurance. This tool not only helps people get the insurance they need but also find out the options they never knew they had. 

Guest article written by: Richard is a senior content manager at timelinecontent.com. He is responsible for overseeing the content writing services at the site. He enjoys bowling in his free time and loves the works of William Wordsworth. For any content related queries, contact him at [email protected].