Content Optimization for eCommerce: The Complete Guide

Yes, SEO is really important for eCommerce. Why? Simply because it can boost the site’s sales and revenue. If you want to become a market leader in your industry, make sure you have well-optimized content. If you miss out on clicks, you miss out on sales. in such conditions, it’s best to improve your eCommerce website. Below are the steps that you need to take. Maybe you won’t rank #1, but you’ll certainly reach the largest possible audiences. 

Write Unique Product Descriptions Complete with Meta Titles

Product descriptions make the eCommerce site look professional but not only. They explain what you’re selling and why it’s worth purchasing. Put simply, prospective customers get all the info they need to make a buying decision. Similar to other types of content, product descriptions are indexed by search engines. No matter if you’re selling cameras or clothes, make sure the product descriptions are unique. 

Using the product description sent over by the manufacturer is the biggest mistake that you can make. It’s already used by many other online stores. Don’t use duplicate content. actually, you should make an effort to stand out. One-of-a-kind product descriptions, together with meta titles, will certainly get your items noticed. These tips will help you out when crafting product descriptions: 

1. Don’t Mind the Length of The Text – if the product is self-explanatory, you don’t need to use too many words. 250 words are enough to perform well in search engines. 

2. Figure Out What Makes the Product Unique – insist on the attributes and capabilities that make your offering stand out. Benefits motivate buyers to take action. Keep in mind that you’re selling against similar items in the market. 

3. Clearly Define Your Brand’s Tone of Voice – Be mindful of what you say in writing. Even if your brand is professional, you can use a humoristic tone when describing products. 

Take Advantage of Personalization 

Personalization increases the eCommerce experience and, of course, it can increase sales. What you have to do is to embed personalization in your offers and content. In the age of bog data, it has never been simpler to personalize content. This is because you have all the details that you need right at your fingertips. You can use customer data such as past purchases, browsing history, and social media activity to figure out what will appeal to each customer. This will help you make your marketing emails better. 

Depending on how consumers behave, you can adjust your message. Perhaps your assumptions about the data were incorrect. It’s recommended to take a human-centered approach. To be more precise, develop solutions without neglecting the human solution. Personalization is a journey and you only progress if you adapt to change. Open the door for actual relationships. If you treat your customers like your friends, they’ll treat you well in return. 

Focus All Your Attention on On-Page SEO 

On-page SEO is one of the most important aspects of Internet marketing. Without it, your eCommerce website could be left in the dust. Do your best to optimize your webpages. Otherwise, search engines won’t find it or register it correctly. Attention needs to be paid to the fact that on-page SEO for eCommerce isn’t just about placing keywords in the right places. 

Here are the steps you need to take: 

Add A Simple URL Structure 

In case you didn’t know, Google doesn’t like complex URL structures. While your first instinct might be to go with a detailed and structured URL, you might want to reconsider. Short URLs are the best. In what follows, you have an example of an URL option you should avoid using: 

example.com/sports/football/europe/here-are-all-articles-about-football-in-europe-id4711.html

Google crawls all sorts of URLs, even if they’re a little bit more complex, but it has to work harder. This is why you’ll want to make sure your URLs are short and to the point. 

Don’t Underestimate the Power of Grammar and Stylistics 

Why do grammar and stylistics even matter? If you’ve found yourself asking this question, it means that you don’t quite understand how search engines work. Proper use of grammar, for instance, makes it easier for the search engines to read the text and grasp the message behind it. The result is that the content is ranked higher. 

Go over the content one more time. Grammarly is the most popular tool on the market. Maybe so, but let’s not forget about Studyker, WriteScout and Subjecto.  Any one of these web-based tools will help you correct grammar, spelling, punctuation, and stylistic errors. Google has yet to confirm whether or not grammar and stylistics are ranking factors in their algorithms, but it’s better to be safe than sorry. 

Improve Site Structure and Navigation 

The better your eCommerce site is structured, the more visits you’ll get from shoppers. Make sure that every page is a maximum of 3 clicks away from other pages. Additionally, make sure that everything is simple. There should be a logic to where something goes on the website. Use a sort of hierarchy to organize information on the webpages. If you improve the site’s navigability, you’ll no doubt dominate the SERPs and increase the clickthrough rate. 

Use Internal Links Strategically 

What internal linking does is to move customers from one page to the other. Plus, it provides clear pathways for Web crawlers. If you want to build a great many backlinks, here’s what you need to do:

• Link to High-Priority Pages – find a way to link the main categories or products. If you’ve got a blog post that generated lots of views and likes, include a link to the best products or category pages. 
• Go with A Natural Anchor Text – in 2019, the focus is on creating natural anchor texts. This gets better rankings. The anchor text should look like a sentence fragment. Don’t use phrases like “click here” or visit this website”. 
• Use Breadcrumbs – these are navigations aids that tell visitors where they are in the online store. They’re normally placed at the top of the site. Google has been adding breadcrumb navigation to mobile search results for some time now. And it’s not hard to understand why. 

Optimize Your Calls to Action 

Maybe your eCommerce website doesn’t lack calls to action. Maybe not, but they could certainly use some improving. Weak calls to action don’t do anything but confuse potential shoppers and lose you important opportunities. Just so you know, the bits of text should be short and stick to the point. Most importantly, they should create a sense of urgency. In this sense, you can use phrases like “sign up today” or “sale ends tomorrow”.

It’s a good idea to have the calls to action on the homepage. They’ll immediately pull people in and convert visitors into customers. It’s just an idea. 

All in all, an eCommerce website is still a website. This basically means that it’s necessary to make it more attractive, useful, and actionable to users. If you do your bit, you don’t have to worry about low conversions. Actually, you won’t have any problems at all. 

Guest article written by: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at TopEssayWriting and ClassyEssay.