In 2021, most people get information through a hand-held mobile device. This fact effects business owners because there is a call to action so as to tailor the online experience with the same detail that allowed executives to capitalize on designing the brick and mortar experience that inarguably dominated consumerism in the past. We’ve done a little research and collected 5 ways to optimize your digital presence for effective website design.
Create a Responsive Experience
Responsive user interface design is very important because most people utilize hand held devices to shop and make purchases. The viewing frame of a responsive website will respond and adapt to any device where it could be viewed. Double check that your website is mobile-friendly by viewing it on several different devices. The website should cater to the user experience per the viewing device by adopting the shape of the viewing device frame. Some items might stack on mobile, while other clicks might give way to a still image versus a desktop animation.
Design Relevant Url Content
Effective design will feature relevant content. In example, if one should land on a website page that they were directed to from Google, the content of that page should have those search term keywords present on the landing page. Websites favored by search engines feature content that is used to populate the web page. Research your website from the point of view of a potential client to test the relevance of your content.
Consider the Scroll Experience
Scroll-triggered animation is an easy way to create a captivating animation effect on your website. As the user scrolls from one table to another, graphic design appears so as to create an animated experience. An engaging and effective website design is most likely to support a better return on your online business investment.
Host Online Events
We all remember the occasional “lunch and learn” as a strategy to attract and educate prospective clients. Likewise, your website could host virtual events so as to meet and greet visitors online. If you’ll plan and host a virtual event, your design will be on par with one of Forbes’ Top 7 Digital Marketing trends for 2021. Remember to double check that you have increased website traffic with each hosted event so as to track your attendance and set new goals.
Build a Virtual Assistant
When a website visitor lands on your homepage, it is a good idea to greet them with a virtual assistant. This bot will automate a greeting to initiate engagement. Providing guidance to your website visitor will help them stay longer and learn more so as to get what they need. Regular reviews will help you refine your goals and curb your plans so that your website will deliver what you and your website visitor both need.