Make it Short and Easy to Remember
Think Nike or Nabisco. They’re short and sweet and people can easily remember them. Besides that, they’ve become name-brands. Tip: Make sure the name is also easy to spell and keep it under four syllables.
Look to History or Myth
Many companies look to history or myths to come up with a unique business name that people will remember. Some examples include Starbucks, Versace, Nike, Dove, and Amazon. What these names have in common, besides their success, is they all come from Greek mythology.
Use a Business Name Generator
One of the easiest ways to generate unique business name ideas is with a business name generator. Simply choose your category and put in a name you’re considering or that has to do with your business, what you sell, or what you offer. For example, if you were to choose the footwear category and plugin comfy boots (maybe that’s all you sell) you’ll come up with unique names like Comfy Start and Boots Dash. Another example is choosing technology as your category and game as your keyword. Perhaps you sell games or you’re a game creator. Either way, you’ll come up with unique names such as Game Scale, Zentech, Game Storm, and more.
Make sure the Name isn’t Already Taken
Once you’ve narrowed down your name choices to just a few, you’ll want to make sure the names aren’t already taken. This should only take a quick Google search to find out. Plug your business name in the search engine and see what comes up. You can also check domain names on a site like GoDaddy. If the domain name isn’t taken, that means it’s yours to scoop up.
Run the Name by Others
Tell your friends about the business names your considering. They’ll be honest and tell you which ones they like and which ones they don’t. This is a great jumping-off point if you’re unable to conduct a traditional consumer survey.
Don’t Let it Drag-On Too Long
Being indecisive when choosing a business name will quickly lead to lost momentum. You’ll know when you find a good name and as long as anyone else doesn’t have it, grab it while you can and move on to the next phase of your start-up.