No matter if you are a freelancer, if you own your own business, or if you work for a company, one of the biggest challenges is finding new clients. After all, if you don’t have enough clients, then you won’t have as much money coming in. Finding new clients can be one of the hardest parts of working as it involves you going out there and pitching. It is important to keep in mind that no one will win every pitch that they go for – no matter how great the pitch is. But don’t let this get you down, instead, use it to propel yourself and make you more determined to win the others in the future. If you are looking to win new business, we have put together some of our top tips for sourcing new clients that should help you get some new business on board.
Utilise social media
Social media is one of the best ways to pick up new business as all companies are on there. You could find ways to further outreach your business such as through social media marketplace or simply find useful connections. It is always a good idea to connect with businesses via networks such as Instagram, Facebook, Twitter and Linkedin, that way you have the best chance of catching their attention.
Create meaningful connections
When you are out and about, always be on the lookout for people you can do business with. Make meaningful connections so that the person feels valued and don’t be afraid to reach out to people you used to know or work with to see if you can get back in touch with them and perhaps work together. You might be surprised at just how much business you can pick up from people that are already on your contacts list.
Don’t be afraid to pick up the phone
Picking up the phone can feel daunting, but it is one of the best ways to get in touch with people. It is a lot easier to connect with and make impressions with those you speak to in real life rather than over email or direct messages. You could use social media to make initial connections and find phone numbers, then call them to seal the deal.
Think of how to get clients attention
If you are not having much luck in the traditional methods, it can be time to go down the less conventional routes. You could find out someone’s favourite snack and send it to them in the post, or put out a social media post and tag them in it designed to get their attention. These can be more successful than the standard ways of getting prospects to notice you.
These are some simple ways that should help you to source new clients. You will find the more that you practice finding new customers, the easier it will become. Don’t get disheartened if you don’t win a pitch and always try to add a little personality into a pitch. What are some top things that you do to try and win business? Let us know in the comments below!