What if the customer asks to double your search traffic?
It is highly imperative to understand SEO as it is crucial to increase the traffic on your website & blog & improve your brand awareness.
Now, hundreds of people are searching for good content on the internet. They can be helped by using the below-mentioned tricks right from the wisdom box of a good SEO expert.
Why is SEO Important?
It might sound strange, but actually, 40 percent of website traffic starts with a single search engine query. This is the reason why search engine optimization (SEO) is so important.
A tremendous amount of research & experimentation leads to the SEO ranking on top. But, Google’s algorithms are updated constantly. So, it is extremely important to stay in touch with the most recent & trending news. With a decent amount of practice, a user can himself become a good SEO expert.
Daily several people utilize google to conduct a staggering number of 3.5 billion searches. In the US, according to data, 75% of people utilize the web for researching products & services before purchasing the products.
Good SEO techniques & best online marketing company are very vital & important as they help in making your website rank on the initial pages of the search results of Google. This, in turn, helps in imparting more visibility to Google. Now, better search results mean more traffic, & in turn, this leads to a much better conversion rate & eventually, this leads to improvement in the generation of revenue.
So, it is quite clear from the above content that SEO is extremely important to increase your search traffic & get more visitors to visit your website. Now, in the below article, we have explained some efficient & effective SEO tricks that help in increasing the conversion rate of more people into customers-
1. Complete An SEO Audit on the Website of the Client
Performing an SEO audit on the website of the client helps you in figuring out why a user is not generating enough search traffic & sales. Several SEO companies provide this type of service, but a lot of financial help can be attained if the user accomplishes this step by himself.
A question that will arise in your mind is that what is an audit? So, an audit is a systematic assessment of an event, a concept, or financial documents, & it is done to figure out where the user stands & how to make smarter decisions in the future.
In the wider dimension of SEO, auditing is a growth hacking technique that helps in attracting & retaining customers.
In an SEO audit, the overall performance of the site is closely examined & then goals are created based on the findings.
2. Attain a Glimpse of what the Users Want
To generate more traffic on your website, you need to focus on what the target customers want. When you attain an understanding of what you want, you can easily develop attractive content that can entice them.
This task can be accomplished when you listen to the feedback of the target customer as it gives you a glimpse of what the customer wants from you.
3. Create Landing Pages that are SEO Optimized
There are many perks of having a well-designed page as it can improve the lead generation & sales of the user. The creation of landing pages is directly proportional to the number of leads generated & the amount of sales targets accomplished. Thus, it leads to opening more gateways for incoming search traffic.
4. Ensure the Website is Mobile-Friendly
It is extremely important that your website appears attractive to users & also performs well on mobile devices. The website should be extremely mobile friendly & it should function extremely well on the mobile.
In the case of Google, the organic search rankings for websites that function well on mobile devices are boosted significantly.
5. Increase Your Traffic Using Infographics
According to studies, an infographic is 30 times more likely to be read as compared to a regular text article. On average, websites that use infographics help in growing traffic at a much more rapid rate as compared to the websites that don’t use infographics.
6. Develop Your Content for Rankbrain
RankBrain is an artificial intelligence system that helps in analyzing search results. So, if a user wants to thrive in search rankings, he/she needs to stay abreast of the latest Google algorithm updates & best practices in the SEO arena.
Thus, he/she must be aware of the fact that the content must be optimized by Rankbrain.
7. Post Valuable Content on Social Media Platforms
Posting Content on social media platforms can help you to gain credibility & traffic on your page. Besides Facebook, Twitter, & Instagram, there are other social platforms as well like Quora on which you can post valuable content.
8. Pass Quality Link Juice to Lower-Ranked Pages
If there’s a page that is currently ranked on higher ranks, you can assist it in progressing to higher ranks or even to the number one rank by sending quality link juice to the lower-ranked pages.
Link juice means the links which are obtained from high authority sources to your content page.
9. Increase the Usage of Adwords Copy in Your On-Page SEO
A great way to steal the competition from your rivals is to search for keyword ideas in the Google AdWords search ads.
These AdWords are short & they are pre-optimized for the target keywords of your competitor.
10. Usage of Multiple Keywords in SEO Page Titles
The title that is displayed in Google search results is the SEO page title. So, the latest strategy that is effective is to include multiple keywords within the SEO page title.
Guest article written by: Shiv Gupta started his journey in the digital marketing world at the age of 17. He grabbed deep knowledge of the industry and earned multiple awards. Incrementors was founded by him to provide the best marketing solution to struggling businesses with a goal to help them achieve higher sales and conversions. Incrementors don’t give fluff or “high-level” advice. They just give an insanely actionable plan that works.