(Image from Alek Bujišić on Unsplash)
Online videos have now become a staple content for the marketer that is determined to cut through the digital noise. With a solid video marketing strategy, marketers can grab audiences’ attention faster and convey their message much more effectively.
That being said, many marketers are still on the fence about choosing the right video marketing type to create as there are a ton of types available out there. Different types of marketing videos have different ways of delivering a message to the audience.
To help you narrow down your choices and avoid such an analysis paralysis situation, we have three must-have types of marketing videos your business should create to get off the ground in no time.
#1. Explainer Videos
If you need a short and straightforward video to promote your brand, then explainer videos can be an excellent option. This engaging type of video helps you break down even complex ideas into snackable chunks, making the viewers digest the information much better.
Explainer videos use animation to make all the information easy and much more enjoyable to understand. Therefore, you might see this type of video in 2D animation, whiteboard animation, even motion graphics animation.
It’s suitable for businesses that have a complicated explanation that not all viewers are familiar with, such as those businesses in the healthcare and IT industries.
#2. Product Tutorial Videos
Product tutorial videos allow you to give the audience a step-by-step guide on how to use your product. This way, they know what to expect from your products and should have no problem in trusting your brand — since they understand how it benefits them in some ways.
The beauty of this type of marketing video is that you don’t have to spend a fortune to create one. The key is to give your audience insights into how your product works, so you can still create stunning product tutorial videos even when you film them with your smartphones.
#3. Customer Testimonial Videos
If you’re looking for a way to convince buying your product using video marketing, you should consider creating customer testimonial videos. This type of marketing videos is one of the best forms of social proof out there. Gone are the days when marketers used to rely on screenshot messages or text-based quotes as trustworthy testimonials.
To create compelling customer testimonial videos, you need to feature your satisfied customers and let them share their positive stories while using your brand.
You need to remember that customers trust each other more than brands. This way, they are encouraged to try your product by themselves and make their own experience.
Choosing the right video marketing type for your business is indeed no small feat. But, there’s one key: understanding your goal in the first place. If you want to convey a complex message, you can go for explainer videos. Meanwhile, if you’re going to gain some trust, customer testimonial videos are an ideal option. Those three popular and high-performing type of videos are some of the best options to kickstart your video marketing campaigns.
If you want to see the more engaging type of marketing videos, take a look at this infographic created by Breadnbeyond:
Guest article written by: Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). Twitter: @breadnbeyond – Email: [email protected] – LinkedIn: Andre Oentoro