Ecommerce sites have greatly increased the growth for businesses online as they are convenient to the online users and easy to navigate too. But to be relevant in current times and also at par with the competitors, there are some features that are a must on custom ecommerce development. There are some latest trends that can be incorporated and some unique features that can be added. However, they should be basic enough for the consumers to get the facts. There are some basic features that are found on every ecommerce site as they should be.
· Compatibility with smartphone devices
Almost half the users who are engaged in scouring online ecommerce sites and buying products off of it, do so on their mobile phones. This is because they are easy to carry and can be used anytime and anywhere. Therefore, make sure that your ecommerce site has a responsive web design which makes it easier for them to use it on their phones. This provides an experience which is user friendly. The optimization of this site during custom ecommerce development should be the foremost for the businesses.
· Option for leaving and reading reviews by customers.
A majority of the people visiting your site to buy products are sure to check the ratings and reviews for the product. This helps them ensure the quality of the product beforehand. The products which have at least four stars are the most purchased usually. But do not try to remove reviews which are negative just because it might bring down sales. This might backfire because the products with no negative reviews may be thought to be fake. This decreases the authenticity and appeal of the positive reviews too as people might assume that they have been manipulated too.
· Provide an option to wish list products.
This might come in handy for the users to store items related to their interests like fashion, reading etc. These constitute products they are likely to buy in the future and prove to be a motivating factor for most. These can become an alternate stream of revenue too when the users do buy these products. This feature works like a bookmark for items and once the customers have saved up enough, they can check one product off the wish list and move on to the next one.
· Related products and bought together items feature
These work towards increasing the bandwidth of products to purchase for the customers and give them some ideas for their purchase too. There are features like ‘you might like this’ and ‘recommended products which provide other products to look up after the customers have saved one product to the cart or have bought it. During the custom ecommerce development, there can be another added feature highlighting products bought along with the one they are buying right now. For example, buying teacups or coffee makers can be combined with suggestions of tea leaves or coffee beans.
· Allow customers to ask questions by providing the FAQ feature
While purchasing items, especially ones that require the customers to pay a huge cost, may be riddled with doubt for the customers. They may be hesitant in purchasing items which has not been approved by their own eye and then paying for it in advance. Therefore, the customers may have some questions about the product that they would like to clarify with the sellers directly. The FAQ feature is a great and simple way to do so.
· Providing social media and contact information on the site.
Doing so might help the customers in building a trust and connect with the ecommerce sites. This provides the customers with a way to interact with the site on social media too. It established the legitimacy of the app. The provision of contact information can assist the customers to get in touch with the site if there are any complaints. The ecommerce site therefore can provide the means for customers to engage socially. This further works towards authenticating the site and the customers leading to trust the site. It would benefit the site in forming an emotional connection with the customers.
Guest article written by: Hermit Chawla is an MD at AIS Technolabs PVT LTD which is a Web design and Development Company, helping global businesses to grow by Custom Ecommerce Development Company. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc. – Facebook:- https://www.facebook.com/aistechnolabs – Twitter:- https://twitter.com/aistechnolabs – Linkedin:-https://www.linkedin.com/company/aistechnolabs?trk=company_logo